Senior Director of Performance Marketing, Compass
$185-205k
More information about location
Real estate technology platform
Be an early applicant
Real estate technology platform
1001+ employees
Be an early applicant
$185-205k
More information about location
1001+ employees
Company mission
To help everyone find their place in the world.
Role
Who you are
- Built at a marketplace. You have 10+ years in marketing, ideally including 3–4+ years leading performance marketing at a top real estate or high-volume marketplace portal
- Strategist and builder. You can design a multi-channel growth strategy in the morning and be deep in campaign structure and bidding logic by afternoon. You'd rather own the work than delegate it
- Executive-ready. You're comfortable with the C-suite. You bring a point of view, back it with data, and influence decisions
- Measurement-obsessed. You have deep, practical experience with media mix modeling, incrementality testing, attribution, and paid acquisition channels
- Energized by the mission. Helping people find their place in the world, and helping 340,000 agents grow their businesses, is something you care about
- Technical Expertise: Deep experience in media mix modeling, incrementality testing, paid acquisition channels, and attribution models
What the job involves
- This is a rare seat: a senior, highly strategic individual contributor role with direct influence on how one of the largest real estate platforms in the world grows
- As Head of Performance Marketing, you'll own the strategy and the execution behind how consumers find Compass
- You'll set the vision, own the numbers, influence the product, and remain hands-on in the campaigns yourself
- You'll work alongside senior leadership as a trusted growth advisor, and your recommendations will shape where we invest and how fast we move
- You'll also be in on the ground floor
- As performance marketing scales across our brands, you'll help define what the function looks like, how it measures success, and who joins it next
- This is your chance to build something inside real estate, not just inherit it
- Set the strategy and run it. Build the performance marketing plan for Compass.com and drive execution across paid search, paid social, display, video, and emerging acquisition channels. You'll be both the architect and the operator
- Connect every dollar to outcomes that matter. Tie media performance to transaction conversion, agent lead quality, and unit economics, not just clicks and impressions. In real estate, the lead that becomes a closed home is the only metric that counts
- Build a measurement practice that leadership trusts. Bring rigor through media mix modeling, incrementality testing, multi-touch attribution, and automated bidding to continuously improve CAC and LTV efficiency
- Own and scale a major media budget. Manage a significant paid media portfolio in one of the most competitive search categories online. Reallocate quickly and confidently based on the data
- Be the voice of growth in the room. Present priorities, results, and investment recommendations to the executive team and cross-functional partners across product, brand, and technology
- Shape the future of the function. Help define the operating model, tooling, and talent strategy for performance marketing as it grows across CIH's brands
- ---What Success Looks Like---
- In your first 90 days, you've gone deep on the business. You understand how Compass.com acquires consumers today, where spend is working and where it isn't, and how leads move from first click to closed transaction. You've built trusted relationships with leadership and key partners across product, brand, data, and technology, and you've delivered an early point of view on the biggest opportunities
- By six months, your performance marketing strategy is in the market. You've established a measurement framework the executive team relies on, launched your first incrementality tests, and made confident budget shifts based on what the data shows. Leadership comes to you for the answer to "what's driving growth?"
- At 12 months, you've measurably improved acquisition efficiency and lead quality, and paid media is clearly connected to transactions and agent outcomes, not just traffic. You've built a testing culture that keeps the program getting smarter. You've shaped the roadmap for how performance marketing scales across CIH's brands, including the tools, operating model, and talent the function needs next. And you're seen as one of the most important growth voices in the company
Our take
Compass uses an AI-driven platform to smooth out and speed up the process of buying, selling, or renting property. It functions much like a traditional broker, but employs tech to reduce the time, uncertainty, cost and friction of transactions for buyers, sellers and agents.
It's disrupting a sector so far largely averse to tech innovation, allowing users to close deals in less time than the industry average of 30-45 days. Compass is now the largest independent real estate brokerage in the USA, with over 29,000 agents nationwide.
In 2025, Compass acquired Anywhere Real Estate in a major leap that cements its place among the biggest players in US property. By uniting leading brokerage brands and expanding its agent network on a massive scale, Compass strengthens both its reach and its tech-driven platform. This adds new revenue opportunities, positioning the company to help shape the future of real estate.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jul 2019
$370m
SERIES G
Sep 2018
$400m
SERIES F
Total funding: $1.5bn
Company HQ
Midtown Manhattan, New York, NY
Leadership
Robert Reffkin
(Founder & CEO)After 2 years at McKinsey, Robert worked as a Lazard Associate and White House Fellow. They joined Goldman Sachs in 2006, where they worked as VP of Principal Investment before leaving in 2012 to found Compass. Alongside this, Robert ran 50 marathons in 50 states to raise $1 million dollars for for youth education and enrichment programs.
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