Field Marketing Manager, Datasite
$73.3-123.8k
More information about location
2-3 days a week in office
SaaS provider for the M&A industry
Be an early applicant
SaaS provider for the M&A industry
1001+ employees
Be an early applicant
$73.3-123.8k
More information about location
2-3 days a week in office
1001+ employees
Company mission
To empower the dealmaking community to work smarter and faster.
Role
Who you are
- Bachelor’s degree preferred, or equivalent marketing and/or sales experience
- 2-5 years B2B marketing experience (enterprise software, SaaS, regional marketing experience a plus)
- Experience managing and producing webinar programs using On24 or similar virtual platforms
- Ability to lift/carry +/- 40 pounds for event set-up and load-in/load-out
- Travel (within the Americas): 25%
- Location: NYC, Boston, Atlanta, or Chicago with the ability to be in the Datasite office 2-3 days/week plus travel to events
- Must be able to travel covering the NE and Midwest United States as well as Canada, with occasional travel to the South and Southwest dependent on programming
Desirable
- Strong understanding of B2B field marketing programs
- Proven success in planning and executing programs both in person in region, and online
- Proven track record in field marketing for an organization selling into enterprise and mid-market accounts
- Experience in executing demand generation programs such as seminars, email, webinar, events and online campaigns
- Results-oriented and self-motivated; strong ability to problem solve, think strategically, and execute tactically
- Excellent people and relationship-building skills to interact with colleagues, regional teams, and vendor partners
- Data focused and proven experience in managing ROI analysis
- Possesses strong analytical, process, project management, verbal, written and presentation skills
- Confident utilizing (and learning new) marketing technologies, analytics and events platforms
- Can effectively communicate value propositions and drive initiatives across diverse audiences
What the job involves
- Datasite is seeking an accomplished Field Marketing Manager to develop and execute programs that will accelerate revenue and customer acquisition in the Americas region
- As a key member of a dynamic, nimble marketing team, you will work collaboratively and cross-functionally with the regional sales teams and corporate marketing team to advance and support end-user marketing programs, and plan and coordinate demand generation activities in the region
- The position interfaces with the sales management team while reporting to the Director of Field Marketing, Americas
- Define, communicate, and execute overall marketing plan for the region, inclusive of each sub-territory to achieve the goals for pipeline generation, awareness, and event marketing
- Contribute to and manage marketing, branding and lead generation programs and measure effectiveness to drive the region's opportunity pipeline sourced from Marketing and Sales
- Be the focal point, manager and facilitator of all marketing communications and activities that support achieving desired results
- Manage the regional marketing budget by aligning investments to sales targets and goals
- Design, execute and track the ROI of field marketing programs that create awareness, generate, and expedite sales opportunities
- Manage execution of regional field marketing activities including live and virtual events, executive speaking engagements, client presentations, trade shows, and any other type of field-related marketing event
- Work with CRM systems such as Salesforce.com to report on and review ROI on all activities
- Manage preparation and execution of live or on-demand virtual events and webinars in On24
- Establish clear and consistent communication to the regional sales leadership and sales teams
- Develop and drive marketing best practices, prospecting tools, creative turnkey lead generation programs, and integrated promotions
Our take
As M&A deals continue to increase in both size and frequency, key stakeholders have been actively seeking tools to streamline their work. Datasite emerges as a solution. Having transitioned from its original focus on communications, the company now offers a suite of SaaS products tailored for M&A professionals, serving approximately 75% of the leading legal firms in the field.
Benefiting from its extensive experience in the industry, Datasite has successfully transformed into a more contemporary business entity. It has recently introduced highly acclaimed AI-powered technology to assist in deal preparation, asset marketing, and facilitating buy-side acquisitions.
With significant global expansion and strategic acquisitions, Datasite remains committed to enhancing its platform capabilities. Notably, in March 2023, it unveiled Datasite Cloud, specifically designed to streamline every aspect of the dealmaking process within a unified platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Culture and benefits built around work-life balance
- Extensive resources to support physical and mental health
- Employee assistance program
- Generous retirement plans
- Incentives for referring new colleagues
- Learning, training and mentoring programs
- Cross-functional projects
- Stretch assignments to help you progress
- Receive feedback and earn bonuses from peers & managers
- Employee bonding activities
- ESG and charitable team initiatives
Company HQ
Downtown West, Minneapolis, MN
Articles
Leadership
Rusty Wiley
(President & CEO, not founder)Before joining Datasite, Rusty held various executive roles at IBM Corporation, most recently, as General Manager, Banking & Financial Markets. Upon joining Datasite in 2014, Rusty led the successful transformation from a communications and print-related business into a global M&A SaaS technology company.
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