Senior Enterprise Marketing Manager, Coursera
Travel up to 25%
Online learning platform
Be an early applicant
Online learning platform
1001+ employees
Be an early applicant
Travel up to 25%
1001+ employees
Company mission
To provide life-transforming learning experiences to learners around the world.
Role
Who you are
- You have experience building campaigns and programs to reach decision makers within enterprise organizations
- You possess strong organizational and project management skills, a data-driven and analytical approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns
- You are a creative, motivated, and collaborative individual who values flexibility and the opportunity to make an impact
- 5+ years leading B2B marketing campaigns and programs in a fast-growth environment
- Successfully managed, multi-channel initiatives including ABM, events, webinars, email, and paid media campaigns
- Experience working cross-functionally in a distributed organization to plan, build and execute complex campaigns and programs
- Demonstrated experience with data-driven demand generation campaigns, and hands-on experience building and analyzing reports in CRM/analytics software. Salesforce.com and Demandbase/6sense experience preferred
- Track record of successfully managing multiple deadlines, with attention to detail
Desirable
- Experience with MarTech a plus: Demandbase, Marketo, SFDC, Outreach
- Familiarity with SFDC reporting
- Experience marketing an enterprise SaaS offering preferred
- Effective written and verbal communication skills
What the job involves
- As the regional marketing lead for Coursera Enterprise - Coursera for Business in North America, you will work with the Global Demand Generation Team and North America Sales Leadership to drive business growth by generating leads and sales pipeline via multiple marketing channels
- Develop and execute the North America marketing strategy/programs and collaborate with global marketing and sales leadership teams to define goals and objectives
- Execute campaigns, ABM programs, events at each stage of the marketing funnel
- Measure and optimize campaigns to drive engagement with prospects via conferences, workshops, online events, web, digital, email marketing and content marketing
- Work closely with sales development leaders to optimize follow-up and support outbound marketing campaigns with compelling messaging and offers
- Lead initiatives to optimize the performance of the marketing/sales funnel, analyze metrics, and deliver recommendations for improvement
Our take
Coursera was founded by Daphne Koller and Andrew Ng in 2012 with a vision of providing life-transforming learning experiences to learners around the world. It partners with universities and other educational institutions to deliver online courses to 40 million students, covering subjects like technology, business, science, and even autonomous cars.
Coursera sees itself as helping people get ready for the next wave of technological advancement. It is preparing individuals, companies, and governments to meet that challenge head-on and turn this disruption into opportunity. To help achieve this, it also has specific product offerings for the corporate market, as well as for governments and nonprofits.
The model of online courses that anyone can attend is very scalable, making Coursera appealing to investors, especially when the online education market is expected to be worth $20bn+ by 2023. Further, it received B Corp certification in February 2021, propelling its efforts to reduce barriers to high quality education.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Jul 2020
$130m
SERIES F
Apr 2019
$103m
SERIES E
Total funding: $443.1m
Company benefits
- Coursera covers the cost of tuition so you can earn a free master’s degree and develop new skills. That’s on top of free, lifelong access to courses and certificates on the platform
- We offer medical, dental, and vision insurance for you and your dependents. Plus, free access to counseling and mental health services
- Get up to 16 weeks of fully-paid parental leave when you grow your family and bring a new child into your life
- We host Make-a-thon events twice a year to promote community and innovation. During Make-a-thon, you’ll dedicate time to attend workshops, work on passion projects, and pursue ideas outside of your day-to-day work
- Take paid time off when you need it. We have time off policies that promote flexibility so you can tailor your work schedule when life calls
- Our flexibility extends to where you work. You can choose to work from home, work from one of our offices, or try a combination of the two
- Employees earn company stock, so you can own what we build together and share in our success
Company values
- Betterment - We work with persistence to improve ourselves, our teams, and our products
- Boldness - We strive for greatness by facing challenges with courage and determination
- Deep honesty - We are truthful and sincere with learners, partners, and our fellow teammates
- Solidarity - We go the extra mile for each other as we work to transform lives through learning
Company HQ
Mountain View, CA
Articles
Leadership
Andrew Ng
(Chairman)CEO of Landing AI (helping companies adopt AI). Also a Professor of Computer Science at Stanford.
People progressing
Joined as an Enterprise Implementation Manager. Promoted three times to Senior Manager within four years. Less than 2 years later, they were promoted to Director of Professional Services.
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