Demand Generation Manager, Saas Labs
Training and support optimization platforms
Job no longer available
Training and support optimization platforms
201-500 employees
Job no longer available
201-500 employees
Company mission
To make every business conversation smarter with AI.
Role
Who you are
- Bachelor's degree in Marketing, Communications, or Business
- 5+ years of B2B SaaS demand generation experience, with proven track record in Sales Led Growth
- Demonstrated success managing a mix of integrated campaigns across platforms such as including but not limited to, Social ads (LinkedIn), Display, Pay-per-Lead Campaigns, ABM, Influencer marketing, and online events
- Strong management and executional skills with experience using CRM (Salesforce), Marketing Automation (HubSpot), ABM and analytics tools (Tableau)
- Proven ability to work cross functionally and manage multiple stakeholders
- Track record of meeting or exceeding pipeline and revenue targets
- Experience in high growth SaaS environments
Desirable
- Experience marketing to SMB and mid market segments
- Experience in CCaaS or related SaaS markets
- Salesforce, HubSpot, or ABM platform certifications
- International marketing experience (US, UK, Australia)
What the job involves
- We are expanding our go to market strategy with a heightened focus on Sales Led Growth (SLG) initiatives
- As a Demand Generation Manager focused on SLG, you will spearhead the design and execution of targeted campaigns that drive qualified pipeline and revenue growth through our sales channels
- This role sits at the intersection of marketing and sales, requiring both strategic thinking and hands on campaign execution to support our ambitious growth targets
- Execute and drive integrated demand generation campaigns across multiple channels, including but not limited to, Pay Per Lead programs and other content download programs, webinars, LinkedIn advertising, display ads, ABM platforms, influencer partnerships, and virtual events
- Drive demand generation initiatives that amplify sales and marketing impact from in person tradeshows and hosted events
- Own MQL and pipeline opportunity targets for both new business and customer expansion
- Optimize conversion metrics across the funnel (MQL-SQL, SQL-Opportunity, Opportunity-Close)
- Develop and manage pay per lead programs and influencer marketing initiatives
- Partner with sales leadership to align campaign strategy with revenue targets
- Collaborate with marketing teams to ensure consistent messaging and positioning
- Work with data/analytics teams to measure and optimize campaign performance
- Regular reporting and insights presentation to key stakeholders
Our take
Many existing training and optimization solutions for sales and support teams are complex, expensive, and often aimed at the largest enterprises. SaaS Labs has developed a suite of customer communication services aimed at small and medium-sized businesses, giving them more options than ever before.
For instance, the company’s Dialworks platform provides on-demand sales training that allows businesses to test their reps’ readiness in real-world scenarios. Whereas its JustCall platform uses machine learning to automatically access the quality of the calls.
With funding led by Sequoia Capital India, SaaS Labs has been able to accelerate its growth by expanding into the European market. With more than 6,000 global customers (including GoStudent, Booksy, HelloFresh, etc) the company is focusing on research and development, creating new products for its global users, and scaling its launched products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$42m
SERIES B
Oct 2021
$17m
SERIES A
Total funding: $73.3m
Company benefits
- Guilt-free time off: Take time off when life calls. We trust you to balance your energy and schedule responsibly.
- Flexible hours: We measure results, not hours. Work when you're most productive, as long as you show up for your team.
- Work-from-anywhere days: Enjoy up to 12 days a year to work from wherever you feel most productive. Flexibility that fits your rhythm.
- All hands on deck: Once a year, we pick somewhere incredible and bring the whole crew together to celebrate how far we've come and just enjoy each other's company.
- Square deals, always: We pay you what you're worth, no games, no surprises. Your skills and impact deserve compensation that matches what the best companies offer.
- Care, not checklist: Comprehensive benefits that cover the well-being of you and your family, physical, mental, and everything in between.
Company HQ
Palo Alto, CA
Leadership
Gaurav Sharma
(Founder & CEO)Alongside SaaS Labs, Gaurav is the Founder of AtomsAI, ServiceAgent and JustCall.
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