Growth Marketing Manager, Hadrian

• Experience: 4+ years in growth, performance, or digital marketing, with direct hands-on ownership of paid campaigns and budget. You have been the person in the ad accounts, not the person receiving the report
• Builder, not just a manager: You write copy, build pages, set up tracking, and launch campaigns yourself. You are comfortable being the whole function
• Analytical rigor: You are fluent in funnel math and can tell the difference between a real result and noise. You know when a test has not run long enough to call
• Scrappy by default: You have gotten results without a big budget or an agency, and you would rather run five cheap tests than one expensive campaign
• Ownership and ambiguity: You are comfortable being the first dedicated owner here and building the infrastructure, tracking, and process from scratch
• Judgment on attribution: You can operate in a world where not everything is cleanly attributable, make decisions anyway, and be clear about your confidence level

Desirable

• Own paid campaigns end to end across social, search, and programmatic: strategy, audience targeting, creative briefing, build, launch, optimization, and reporting
• Write and ship a high volume of ad variants, landing pages, and email sequences. This role produces work, it does not only coordinate it
• Run a continuous testing cadence on audiences, creative, offers, and landing pages, with a clear bar for what counts as a winner and a willingness to kill your own ideas
• Own the campaign side of our website: landing pages, conversion paths, form flows, and the application funnel, working with whoever owns the site build
• Own out of home buying end to end: market and inventory selection, vendor negotiation, rates, contracting, trafficking specs, and posting verification
• Manage the out of home production timeline backwards from the artwork deadline, accounting for print and install lead times plus permitting, landlord, and transit approvals. This calendar constrains the rest of the campaign, so you own protecting it
• Build a measurement approach for out of home that is honest about what it can and cannot prove, using geo-based comparisons, lift studies, scan-through destinations, and search and application volume by market
• Partner with the experiential marketing lead wherever a placement has a physical or event component, on a shared calendar with a clear handoff. You own the buy and the media math; they own the live activation
• Build and maintain the reporting that tells us what is working, including spend, funnel performance by channel and market, cost per qualified applicant, and cost per hire where we can attribute it
• Instrument properly: tracking, UTMs, conversion events, and the integration between our site, our ad platforms, and our applicant tracking system
• Report honestly, including on campaigns that underperformed and on channels where attribution is genuinely uncertain. We would rather know the truth than see a good-looking dashboard
• Manage budget and pacing across channels, and reallocate toward what is performing rather than defending an original plan
• Work with recruiting to align campaigns to live requisitions and hiring priorities, and to close the loop from click through to hire
• Partner with design and content on creative, giving clear performance feedback on what the data says is working
• Coordinate with communications on anything public-facing, and respect the review paths that govern customer, program, and export-controlled information