Director of Partner Marketing, Equinix
Americas
Digital infrastructure company
Open for applications
Digital infrastructure company
1001+ employees
Open for applications
1001+ employees
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- 8+ years demonstrated track record in leading partner marketing organizations
- Marketing experience within the variety of partner types including Distributors, VARs, GSIs, Alliances, Agents, and Network Service Providers
- Experience with building and growing channel partner marketing programs
- Deep understanding of direct sales organizations and partner ecosystems, and how they work together
- Experience with different partner marketing motions (to partners; through partners, and with partners)
- Packaging and delivery of channel demand programs to partners
- Ability to influence and cultivate deep relationships with a wide variety of strategic partners and internal stakeholders to drive customer value
- Focus on execution and results – establishing high standards for performance, setting goals and developing plans, following through and holding people accountable
- Able to drive change, empathetic to partners and aware of what motivates them
- Strong negotiation skills
- Able to effectively communicate channel feedback to internal stakeholders
- Strong verbal/written communications
What the job involves
- Responsible for driving development and execution of the Americas Partner marketing strategy and programs to achieve sales and marketing goals and objectives
- Leads partner marketing in the Americas by implementing, and monitoring effective channel marketing plans that align with business goals
- Drives revenue growth through marketing-enabled partner sales, account expansion and targeting of new segments
- Balances the need to execute activities with established strategic partners (both resellers and platform partners/strategic alliances), smaller local partners and new engineering/technology partners to drive new product introductions
- Create demand marketing strategies for channel partners that increase demand and accelerate conversions
- Drive digital demand generation with Partners: Leverage digital marketing campaigns (including web, SEO/SEM, email, social media, and display advertising) and funnel to generate leads with Partners
- Develop strategies, plans and budgets in alignment with corporate revenue objectives across multiple dimensions including channel awareness, partner education, channel demand generation, partner recruitment, and partner readiness and enablement
- Ensure global consistency: Align with Global Partner Experience and Regional Partner Marketing peers to develop and execute consistent partner marketing processes, positioning and messaging. Localize when required
- Enhance partner marketing performance: Work with the VP, Global Partner and Americas Marketing to enhance performance by setting and measuring performance targets that are aligned with business outcomes. Drive measurement of ROI for spend, incentives, programs and activities
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company values
- Seek something bigger - Come drive meaningful change as part of the world’s trusted, leading digital infrastructure company. Together, our work enables innovation that enriches our work, life and planet
- Challenge assumptions - Bring your unique perspectives and contributions to help us make bold decisions, become aware of biases and remove any barriers that still exist
- Want to unlock your potential - Achieve, learn, adapt and be comfortable building a fulfilling career. We are here to help you unlock your potential
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
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