Solutions Marketing Manager, Iterable
$112-175k
+ Equity
Growth marketing platform
Open for applications
Growth marketing platform
501-1000 employees
Open for applications
$112-175k
+ Equity
501-1000 employees
Company mission
Iterable's mission is to connect people with products that bring them joy.
Role
Who you are
- This role requires a strategic thinker with the ability to synthesize market dynamics and customer challenges, connecting platform capabilities to real-world impact
- The ideal candidate thrives in fast-paced environments and brings a proven track record of leading cross-functional strategy and execution
- Bias for action and a self-starter mindset - comfortable operating with ambiguity, learning from feedback, and iterating for success
- Strong analytical skills and experience leveraging data and research to inform marketing strategy
- Experience in Marketing Strategy or a similar strategic go-to-market role
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Ability to think strategically and execute methodically
- Exceptional ability to translate technical product capabilities into compelling customer value propositions
- Proven experience collaborating with Sales, Product, and Customer Success teams
- Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
- Excellent storytelling, communication, and content strategy/development skills
- Experience in B2B SaaS, martech, or customer engagement platforms preferred
- Experience with Challenger Sales Methodology preferred
What the job involves
- You will lead the development and execution of customer-centric marketing strategies, translating complex platform capabilities into compelling, insight-led narratives rooted in customer understanding
- Through research and analysis, you’ll develop a deep understanding of industry trends and buyer personas - ensuring clear insight into persona needs, pain points, and desired outcomes across verticals to position Iterable’s solutions through value-led use cases and outcomes
- In this cross-functional role, you’ll help shape go-to-market strategy by partnering closely with teams across Demand Generation, Integrated Marketing, Sales, Customer Success, Value Engineering, and Product. Your work will ensure alignment on messaging, differentiation, and the business value Iterable delivers, and streamline content development to enable go to market efforts
- You’ll act as a subject matter expert on key industries and buyer personas, identifying the customer pain points and value drivers that inform positioning and narrative development - assuring consistent application across go-to-market teams while enabling the field the tools to win
- Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
- Conduct research and analyze customer insights (win-loss interviews, usage data, customer feedback) to inform value-led positioning & messaging strategy
- Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
- Partner with Content Marketing, Integrated Marketing, and Demand Generation team to develop high-impact content strategy to showcase Iterable’s differentiated value
- Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits
- Partner with Go-To-Market leadership to develop the Iterable Insights Program, prioritizing roadmap for content development and organizational enablement
- Develop content and collateral to support field outreach that aligns business value to platform solutions and differentiated capabilities
- Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy
- Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity
- Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021 and a controversial change in leadership that same year, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Paid parental leave
- Pension plan
- Medical, dental, vision, & life insurance
- Balance Day (First Friday off every month)
- Fertility & Adoption Assistance
- Flexible PTO
- Daily lunch allowance
- Monthly Employee Wellness allowance
- Quarterly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(CEO & Co-Founder)Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months
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