Senior Solutions Marketing Manager, Iterable
$136-210k
+ Equity
Growth marketing platform
Open for applications
Growth marketing platform
501-1000 employees
Open for applications
$136-210k
+ Equity
501-1000 employees
Company mission
Iterable's mission is to connect people with products that bring them joy.
Role
Who you are
- Extensive experience in Marketing or a similar strategic go-to-market role
- Strong analytical skills and experience leveraging data and research to inform marketing strategies
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Ability to think strategically and execute methodically
- Exceptional ability to translate technical product capabilities into compelling customer value propositions
- Proven experience collaborating with Sales, Product, and Customer Success teams
- Ability to facilitate executive-level discussions and presentations
- Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders
- Excellent storytelling, communication, and content strategy/development skills
- Experience in B2B SaaS, martech, or customer engagement platforms preferred
- Experience with Challenger Sales Methodology preferred
What the job involves
- You will lead the development and execution of customer-centric marketing strategy, leveraging expert understanding of customer needs and lifecycle marketing across industry verticals to differentiate Iterable’s solutions with value-led use cases, applications, and outcomes in the voice of the customer.
- You will work closely with executive leadership and cross-functional teams to align and prioritize the strategic roadmap for insight design - enabling the organization with clear, concise, and compelling narratives as to how Iterable provides differentiated business value for our customers
- This role requires a strategic thinker who can synthesize complex market dynamics, customer pain points, and competitive positioning into high-impact marketing strategies & narratives. You’ll work with Product Marketing, Sales, Customer Account Management/Success, Value Engineering, and Product teams to elevate Iterable’s value proposition in a competitive market
- The role requires a seasoned strategy leader who can serve as a subject matter expert for lifecycle marketing across industry verticals, identifying opportunities & blockers for customer adoption, closing gaps, leading storytelling & narrative development, driving accountability & executive reporting among other things.
- The ideal candidate will have a strong track record leading and developing lifecycle marketing strategy, excellent leadership skills and a deep understanding of the Martech landscape
- Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
- Lead development of Iterable Insights Program, prioritizing roadmap for content development and organizational enablement based on value-led narratives
- Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
- Develop C-Level presentations and narratives to provide strategic guidance and establish realistic use cases and applications rooted in business value
- Conduct research and synthesize findings into clear insights that drive strategic positioning and sales enablement
- Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy
- Develop high-impact content strategy, including whitepapers, case studies, presentations, and sales collateral to communicate Iterable’s differentiated value
- Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits
- Conduct industry-targeted research to inform and influence why customers must continue strengthening their partnership and investment in Iterable
- Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity
- Collaborate with Product, Rev Ops, and Customer teams to translate customer feedback and win/loss analyses into actionable insights for roadmap prioritization
- Develop data-driven recommendations that inform strategic decision-making and business growth initiatives
- Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices
Our take
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding in 2021 and a controversial change in leadership that same year, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Paid parental leave
- Pension plan
- Medical, dental, vision, & life insurance
- Balance Day (First Friday off every month)
- Fertility & Adoption Assistance
- Flexible PTO
- Daily lunch allowance
- Monthly Employee Wellness allowance
- Quarterly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Company HQ
Financial District, San Francisco, CA
Leadership
Andrew Boni
(CEO & Co-Founder)Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months
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