Director of Product Management, Crunchyroll
Partner Product, Discovery & Engagement
$232.3-290.4k
Streaming service for anime and manga
Open for applications
Streaming service for anime and manga
1001+ employees
Open for applications
$232.3-290.4k
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 15+ years of overall professional experience across Product Management, Partnerships, Business Development, and Engineering with an ideal in the subscription streaming industry
- Demonstrate an understanding of the entertainment industry and landscape
- 8+ years of experience in people management, including product management teams
- Experience working with multi-platform products on mobile, web, and OTT with a global reach and adoption
- Experience leading 0 to 1 projects and establishing frameworks
- Have experience in one or more areas of core video playback (encoding, delivery, live broadcast, client playback)
- Experience in one or more areas of live streaming, gaming, and online retail
- Experience using data to inform decisions - leading A/B testing or quasi-A/B testing
- Experience balancing technical, user, and business needs
- Experience working collaboratively across multiple departments
- Bachelor’s degree
What the job involves
- We are looking for a Director of Product Management to oversee product features that lead to discovering, interacting and operating the Crunchyroll services in our Partner's Products. You will build and manage a team
- You will bridge Product Management, Partnerships, Business Development, and Engineering teams, with a strong understanding of the entertainment industry and landscape
- You will influence externally and internally and will have strong negotiation skills anchored in strategy principles and data
- You will contribute to Crunchyroll's position as a leading platform for anime and manga content by shaping our nascent partnership organization
- You will maximize partnership channels, enhance the user experience, attract and retain subscribers, and strengthen Crunchyroll's competitive edge in the streaming industry
- Success will be measured in your ability to increase the value generated through partnerships while preserving core product identity and execution resources
- Product Strategy: Develop and implement a comprehensive partnership product strategy aligned with our overall goals and market trends
- Partnership Development: Identify, evaluate, and establish strategic partnerships with distribution partners, content creators, and technology vendors that complement our product offerings and enhance our market position
- Collaboration: Collaborate with other teams, including core security, product management, games engineering, sales, marketing, and legal, to guide successful partnership integrations and go-to-market strategies
- Revenue Growth: Protect our ability to monetize and our partnerships channels revenue through efficient, secure and safe product features, across streaming, gaming and adjacent verticals that make up the Crunchyroll Flywheel of services
- Partner Management: Cultivate relationships with key stakeholders, including external partners and internal executives, to drive alignment and support for partnership product initiatives
- Market Leader: Stay informed about industry trends, competitor products, and user preferences to make informed decisions and keep the product competitive
- Data-driven: Evangelize data-driven decision-making, and partner with Center for Data and Insights to build standardized product performance metrics and dashboards
- In the role of Director, Product Management - Partner Product, Discovery & Engagement you will report to the VP of Partner Product
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company values
- Courage: When we overcome fear, we enable our best selves
- Curiosity: We are curious, which is the gateway to empathy, inclusion, and understanding
- Service: We serve our community with humility, enabling joy and belonging for others
- Kaizen: We have a growth mindset committed to constant forward progress
Company HQ
Lucerne - Higuera, Culver City, CA
Articles
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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