Commercial Enablement Manager, Instacart

• 4+ years of experience working with fast paced, high volume, high impact sales or account management teams within an advertising platform, agency or organization
• 4+ years experience in an Enablement, L&D, PMM, Ad Sales, Account Management, Strategy or operations role
• Excellent communication skills - written and verbal
• Excellent presentation skills
• Strong relationship building skills
• Strong project / program management skills
• Experience with digital advertising
• Some technical knowledge of search auction dynamics & optimization strategies for various ads tactics at the campaign level
• Basic understanding & experience with buying / selling digital advertising as part of a retail media network

Desirable

• As we continue to evolve and expand our Instacart Ads Ecosystem, we are hiring a Commercial Enablement Manager specializing in our Ads product offering
• This individual contributor role will contribute to the overarching product enablement strategy for the Instacart Ads business and lead the development of ongoing training programs to enhance internal knowledge of optimization methods for search and display advertising
• They will be responsible for creating internal product documentation as it relates to internal learning and internal facing sales collateral, including all training materials & team communication that aligns with our sales methodology
• In this highly cross-functional role, you will collaborate closely with Product teams, Product Marketing, Ads Solutions Strategy, and Sales teams, who are their ultimate audience and “customer”
• Together, they will ensure all key pillars of enablement—content, training, narrative creation, and sales process and methodology—are addressed to support selling our Ads products
• The Commercial Enablement Team is part of the Commercial Excellence organization, which focuses on strategic enablement through building processes, motions & tools for the commercial businesses at Instacart
• Its mission is to provide Instacart partners with the insights and capabilities needed to exceed their business objectives
• The Enablement team supports the Ads and Retail Sales & Account Management teams by collaborating closely with Marketing, Product, and Measurement Science to develop internal competency models and learning materials
• We are agile, high performing self-starters who excel in sourcing information & scaling learning opportunities that deliver the greatest possible value to Instacart’s revenue driving commercial teams
• Establish deeply collaborative working relationships with our Off-Platform sales team and maintain ongoing discovery with its leadership & individual contributors
• Foster cross-functional alignment among product, product marketing, and internal strategy teams to ensure the sales organization is consistently equipped with cohesive, future-ready messaging for Instacart Ads
• Design and execute comprehensive product enablement frameworks, including interactive live training for large group audiences, office hours, and the creation of dynamic, digestible content resources
• Develop scalable strategies to capture and disseminate best practices across product and sales teams, focusing on refined product narratives, objection handling, storytelling, FAQ development, and tool utilization
• Advocate for the sales perspective in both go-to-market strategies and feature development, working within a feedback loop that informs and enhances Instacart Ads offerings
• Leverage data-driven insights to assess enablement program performance and continuously refine processes for greater impact and alignment with long-term organizational goals