Marketing Operations Specialist, Loopio
RFP software provider
Job no longer available
RFP software provider
201-500 employees
Job no longer available
201-500 employees
Company mission
To empower clients to shine in every response.
Role
Who you are
- You’re passionate about delivering excellent marketing campaigns and providing high-quality service to internal stakeholders
- You have 2 to 3 years of experience with marketing automation platforms such as Pardot, HubSpot or Marketo and a solid understanding of email marketing fundamentals
- You’re familiar with digital marketing and lead lifecycle metrics and have experience reporting on them
- You have experience and knowledge of the sales cycle and the role marketing plays in it
- You have experience working within Salesforce
- You are driven and passionate about helping Marketing teams optimize their performance
- You’re extremely organized with the ability to multitask in a fast-paced environment and have experience leveraging project management platforms (Asana, Trello, Jira, etc.)
What the job involves
- We’re looking for an enthusiastic, tech-savvy, and highly-organized Marketing Operations Specialist to join our operations function within the Marketing team
- In this role, you’ll have a unique opportunity to help execute world-class campaigns by leveraging your experience and passion for technology, process optimization, and insights generation
- This role reports to the Senior Manager, Marketing Operations, and will partner closely with our Revenue Marketing and Sales teams
- Act as the primary user and subject matter expert for all marketing systems (Marketing Automation, Webinar, CRM, etc.) including campaign building, testing, execution, optimization and reporting
- Work with the Senior Manager of Marketing Operations to evaluate and implement new technologies to the mar-tech stack
- Help execute reporting tasks, providing key insights to stakeholders around campaigns, tactics and overall lead lifecycle effectiveness
- Provide support in selecting and implementing advanced reporting tools
- Support implementation of lead scoring, segmentation and related functionality improvements
- Ensure campaigns are executed on time to a high standard and help provide insights on what is and isn’t working - QA campaigns and reports to ensure 100% accuracy
- Work with campaign managers to ensure processes are adhered to, and optimized and support effective working relationships with various stakeholders
- Troubleshoot any issues that arise and work with IT/Revenue Operations to ensure issues are resolved
Our take
Loopio provides RFP response software to companies in a variety of industries including healthcare, financial services and telecommunications. Its platform streamlines responses to proposal requests, requests for information and due diligence questionnaires, helping firms to improve sales efficiency and unlock growth opportunities.
The company boasts an impressive client list including DocuSign, PayPal and American Express. Loopio expects its client base to continue growing, bolstered by a 2023 independent study that shows that clients of the company can experience a three-year return on investment alongside almost $6 million in business benefits.
Loopio has used funding to accelerate product development and customer acquisition, as well as expand its team. It has also partnered with Door, a digital due diligence platform for asset management and research teams. This partnership exemplifies a mature caution in Loopio's expansion aims, helping them to keep in control of their growing business.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2021
$200m
GROWTH EQUITY VC
Feb 2018
$8.7m
SERIES A
Total funding: $208.7m
Company benefits
- Robust Health Benefits
- Extended Parental Leave
- Employee Stock Options
- Professional Mastery Budget
- Remote Work Subsidies
- Annual Company Retreat
- Generous Paid Time Off Program
- Team Socials
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Zak Hemraj
(Co-Founder & CEO)Prior to co-founding Loopio, Zak spent 8 years at Achievers, joining as a Software Developer before moving into the role of Sales Engineer an then Manager and Team Lead of Software Development.
Matt York
(Co-Founder & CTO)Matt previously worked as a VP of Engineering at Top Hat and as a Software Developer & Manager at Achievers.
Salary benchmarks
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