Marketing Manager, ISlide
$80-85k
Office located in Hyde Park, MA
Online athletic footwear marketplace
Be an early applicant
Online athletic footwear marketplace
21-100 employees
Be an early applicant
$80-85k
Office located in Hyde Park, MA
21-100 employees
Company mission
To celebrate individuality through customization while inspiring people to Stand In What You Stand For.
Role
Who you are
- Bachelor’s degree in Sales, Marketing, Business Management, or a related field
- 2+ years relevant experience required including demonstrated success with e-commerce and/or social media marketing
- Strong management, organization, and planning skills
- Strong listening, negotiation, and presentation skills
- Proven experience meeting or exceeding key performance targets
- Working knowledge of all Microsoft Office programs
- Strong communication skills in English; including listening, speaking, writing
What the job involves
- The Marketing Manager is an excellent opportunity for someone looking to take a shot at managing all aspects of marketing for a small, but growing brand
- This position reports to the CEO and provides critical input into the company’s strategic direction
- Manage and support all the company’s marketing channels, including the company website, social media, advertising, email, and public relations activities
- Design and organize creative marketing campaigns through maintaining a calendar and ensuring timely execution of materials and graphics corresponding to campaigns
- Collaborate with the company’s Team, Licensing, and Brand sales divisions to assist with marketing in those channels and with key channel partners such as Fanatics, Dicks Sporting Goods, and BSN Sports, among others
- Lead generation of creative marketing materials for social media, website, ad, email content, and all other customer-facing media
- Achieve revenue goals on ISlide’s e-commerce website by drawing customers to the website, building a positive customer experience, and managing the merchandising of the company’s products
- Design and develop ISlide’s digital marketing strategy and define KPIs to measure performance and return on investment (ROI)
- Successfully lead product marketing launches and be a key participant in product development strategy
- Develop and successfully lead the company’s video, photo, and design content generation with the internal team and various outsourced partners
- Create and manage campaigns across all marketing channels monthly, quarterly, and annually based on global and company trends in the footwear market
- Create and manage collaborations with athletes, celebrities, and influencers in support of the company’s mission
- Manage a team of two associates
- Present to and influence all levels of the organization as a direct report of the CEO and member of the executive team
- Ability to work in our company office (Hyde Park, MA) and work evenings and weekends as needed
- Ability to work in a constant state of alertness and safe manne
Our take
ISlide specializes in customizable slides, sandals, and other footwear products. The company was founded in 2013 by Justin Kittredge, a former head of Reebok Basketball, with a vision to create a unique slide that could be tailored to individual preferences.
The company has partnerships with many professional sports teams, athletes and Hollywood stars, as well as several colleges and universities. ISlide has received several awards for its innovative designs and business practices, including being named one of the "Top 10 Most Innovative Companies in the World" by Fast Company in 2018.
More recently, the company has branched out and has now added apparel to its offerings, allowing fans and athletes to dress head to toe in custom gear. Alongside side this ISlide has introduced new partnerships with Perfect Game and FC Barcelona, in order to increase its brand on the feet of baseball and soccer players around the world.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Dec 2022
$0.8m
EARLY VC
Mar 2021
$0.7m
EARLY VC
Total funding: $1.5m
Company HQ
Readville, Boston, MA
Articles
Leadership
Justin Kittredge
(CEO)Over two decades experience in the footwear industry, they previously worked at Reebok International as a Director in the Basketball Division and at Atsco Footwear as an Ellesee Product and Sales Manager.
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