Vice President of Demand Generation, Delinea
+ Equity + Bonus Program
Privileged access management (PAM) solutions
Open for applications
Privileged access management (PAM) solutions
1001+ employees
Open for applications
+ Equity + Bonus Program
1001+ employees
Company mission
To empower cybersecurity for the modern, hybrid enterprise.
Role
Who you are
- 10+ years of experience in demand generation or growth marketing roles, with at least 5 years in a leadership role managing global teams in B2B technology or cybersecurity companies
- Strategic Vision: Proven experience developing and executing global demand generation strategies that drive significant pipeline and revenue growth
- Sales Alignment: Demonstrated success in partnering with sales teams to align marketing initiatives with revenue targets
- Digital Marketing Expertise: In-depth knowledge of digital marketing strategies and tactics, including paid media, content marketing, email campaigns, SEO/SEM, website management and social media
- Analytical Skills: Strong analytical and data-driven mindset, with the ability to interpret complex data and translate insights into actionable strategies
- Leadership: Proven track record of leading, mentoring, and scaling high-performance teams
- Communication: Excellent communication and presentation skills with the ability to effectively collaborate with executives, peers, and direct reports
- Global Experience: Experience leading demand generation efforts in multiple regions and adapting strategies for different markets
- MarTech Knowledge: Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce)
- Bachelor’s Degree: in Marketing, Business, or a related field (MBA preferred)
What the job involves
- The Vice President of Global Demand Generation will play a critical role in driving Delinea’s growth by developing and executing a comprehensive demand generation strategy across all global regions
- This role requires a strategic leader with a data-driven mindset who can collaborate across marketing, sales, and product teams to deliver scalable and measurable results
- Reporting directly to the CMO, the VP of Global Demand will oversee the global demand generation function, aligning efforts with overall business objectives, sales targets, and revenue goals
- Demand Generation Strategy: Develop, lead, and execute a global demand generation strategy that aligns with the company’s growth objectives, market positioning, and sales goals
- Revenue Accountability: Partner closely with sales leadership to ensure demand generation initiatives contribute directly to bookings growth and pipeline acceleration
- Campaign Development: Oversee the creation and optimization of multi-channel, integrated marketing campaigns (digital, email, paid media, webinars, website, etc.) to generate qualified leads and drive conversions
- Website Strategy: oversee the development, optimization, and maintenance of our company’s website. Ensure the website aligns with our brand identity, provides an excellent user experience, and supports our marketing and business development goals
- Pipeline Management: Track and optimize the full funnel from awareness to conversion, working closely with marketing and sales operation teams to ensure accurate forecasting and reporting
- Data-Driven Decisions: Leverage analytics and marketing performance data to continually refine campaign strategies, optimize spend, and improve ROI
- Collaboration: Work closely with cross-functional teams (sales, product marketing, customer success) to ensure that demand generation campaigns are aligned with product launches, sales initiatives, and go-to-market strategies
- ABM Initiatives: Partner with the Field Marketing teams to drive targeted, account-based marketing efforts, ensuring the top priority accounts receive tailored, high-impact campaigns
Our take
In a world of increasingly muscular cyber threats, Delinea is providing Privileged Access Management (PAM) tools for companies in the medical, construction, manufacturing, and government industries. With the constant evolution of threats, these and many more industries require sturdy support from companies, leading to PAM solutions being valued at $18.32 billion in 2019.
Delinea has enjoyed funding from Thomas Bravo and Insight Partners in the past, but is one of many similar companies in the industry. However, under its previous moniker of Centrify, dating back to Delinea’s merger with Thycotic Software, the company has been a major player in PAM since 2004. With a buyout in 2021 by TPG Capital, Delinea is clearly taking steps to keep up with modern threats.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Full suite of medical, dental, and vision insurance
- 401(k)
- ROTH, comprehensive life insurance, short-term and long-term disability insurance, an employee assistance program
- Generous discretionary time off
- 10 or more paid holidays
Company values
- Spirited - What Delinea does is serious work, but it has a great time doing it. It's passionate about responding to its customers and making an impact. Delinea strives to bring out the best in each other
- Trust - Delinea's customers trust it to protect its most critical resources and take that responsibility seriously. It does the things it says it's going to, and it doesn’t promise what it can’t deliver. Delinea counts on each other, and it has each other’s backs
- Respect - Delinea treats everyone with dignity, respect and professionalism. It values diverse viewpoints and backgrounds as the foundation for collaboration and innovation
- Ownership - Delinea is driven to solve problems and it's accountable for delivering results with the highest level of integrity. Delinea shares all responsibility for the success of the company and its customers
- Nimble - Delinea challenges the status quo, and it innovates fast to stay ahead of cyberthreats, setting the pace for a fast-moving industry. It makes decisions with the best information available and learns from its actions
- Global - Employees across almost 40 countries and customers all over the world bring a global perspective to Delinea's business. It doesn’t base decisions on the assumptions of a single country or culture
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Art Gilliland
(CEO)Previously Advisor at TPG CAPITAL MANAGEMENT, L.P, Senior Vice President and GM, Symantec Enterprise Division Broadcom Inc, EVP and GM Enterprise Business Unit at Symantec, Member Board Of Directors at Gigamon.
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