Director of Brand Marketing, Simulmedia
$150-155k
4 days a week in office
Data-driven advertising
Be an early applicant
Data-driven advertising
21-100 employees
Be an early applicant
$150-155k
4 days a week in office
21-100 employees
Company mission
To revolutionize advertising by bringing best-in-class data, science, software and services to TV, streaming, and video games.
Role
Who you are
- This role is ideal for a highly motivated marketing leader with a strong background in advanced TV and digital media, who has an entrepreneurial spirit and can blend creative excellence with data-driven insights to elevate brand awareness, preference, and equity
- 10+ years of brand marketing experience in high-growth B2B or media/tech companies, with at least 3 years in a senior leadership role
- Proven track record of building and evolving premium brands in competitive industries
- Deep understanding of the advertising and media ecosystem—linear TV, CTV, digital video, programmatic, etc
- Strong storytelling, communication, and design sensibility with experience managing cross-functional creative and agency partners
- Data-savvy with experience using analytics to drive brand decisions
- Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred
What the job involves
- Simulmedia is seeking a visionary and strategic Director of Brand Marketing to lead and evolve our brand identity and market positioning
- Define and evolve Simulmedia’s brand narrative, positioning, and visual identity to reflect its unique value proposition in a dynamic market
- Ensure brand consistency across all touchpoints, internal and external including keeping collateral updated, educating team members on messaging changes, etc
- Lead events evaluation, planning and execution, including corporate conferences, trade shows, webinars and networking events that support sales and marketing objectives
- Develop comprehensive event strategies aligned with business objectives
- Negotiate contracts, renewals and manage all aspects of events planning including, budget allocation, invites, presentation development and more
- Manage external communications including PR strategy, analyst relations, sponsorships, and speaking engagements
- Define KPIs and success metrics for brand performance (e.g., awareness, recall, share of voice, sentiment)
- Lead the development and execution of multi-channel brand campaigns across paid, earned, owned, and shared media
- Oversee brand creative development—concepts, storytelling, copy, and design—that emotionally connects with customers and differentiates Simulmedia in the market
- Develop and own content marketing content marketing initiatives including video, thought leadership, social media, and experiential campaigns
- Manage and mentor Growth and Content Marketing team, providing guidance and support to achieve their goals
- Champion a culture of creativity, inclusion, and results-driven thinking within the broader marketing function
Our take
Simulmedia is a data-driven media buying platform, which aims to connect companies with ideal demographics through TV advertising. Central to the company’s operation is the leveraging of anonymous viewer data, which effectively provides clients of Simulmedia with an ad-optimized audience.
While it faces rivals in this market, including the likes of Smartly.io and Celtra, the company has grown at a steady rate and has built a customer base of thousands of businesses. Also, despite the declining market share of linear TV, Simulmedia's early adoption of AI and its diversification into video gams platforms prepares it well for changes in the entertainment space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2019
$29m
SERIES E
Dec 2013
$25m
LATE VC
Total funding: $87.3m
Company benefits
- Fully Paid: Medical, Dental, Vision, Long- and Short-Term Disability, and Life Insurance
- Employee Assistance Program
- Fully Paid Citibike Membership with Helmet Stipend
- In-Office Lunch Stipend
- Partial Gym Reimbursement
- Unlimited Vacation
- Pet-Friendly NYC Office
- Pre-Tax Flexible Spending Health and Dependent Care Accounts
- Frequent Events & Happy Hours and Team Activities/Clubs
Company HQ
Rose Hill, New York, NY
Leadership
Dave Morgan
(Founder & CEO)A serial entrepreneur, Dave has also founded media companies TACODA and Real Media. Having founded Simulmedia in 2008, they have served as CEO since.
Salary benchmarks
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