Senior Product Marketing Manager, Ada
CA$125-155k
Chatbot AI customer experience solution
Be an early applicant
Chatbot AI customer experience solution
201-500 employees
Be an early applicant
CA$125-155k
201-500 employees
Company mission
To repair broken brand interactions and restore the customer experience.
Role
Who you are
- 7+ years of B2B SaaS product marketing experience within the enterprise segment, ideally in domains such as AI applications, CCaaS, CX, or contact center technology
- Proven track record working across cross-functional workstreams including product management, marketing, customer success, and revenue teams
- Experience bringing technical or AI-driven products to market and enabling internal teams with clear, compelling messaging and tools
- Strong customer-centric, data-driven mindset with exceptional verbal and written communication skills
- A compelling storyteller with a strategic, analytical approach and the ability to confidently present at conferences, webinars, and customer meetings
- Highly organized with the ability to prioritize multiple concurrent projects, all while maintaining a high bar for quality and execution
What the job involves
- As a Senior Product Marketing Manager at Ada, you’ll play a pivotal role in shaping how our AI-powered customer service solutions are positioned and adopted across enterprise organizations. You’ll drive go-to-market success by developing differentiated messaging, launching new capabilities, and enabling our customer-facing teams.
- With a strong understanding of the AI technology landscape, CCaaS (Contact Center as a Service), and CX, you’ll help ensure Ada’s offerings are aligned with the evolving needs of modern customer service organizations
- Product positioning and messaging: Craft compelling, differentiated messaging and positioning that resonates across verticals and personas. Ground your narratives in market research, competitive analysis, and customer insights, and ensure they are consistently reflected in sales tools, campaigns, and web content
- Successful launches: Lead cross-functional go-to-market efforts for product launches, driving launch execution and post-launch adoption metrics. Partner closely with product, sales, brand, and marketing teams to define and deliver campaigns that accelerate product adoption
- Resonant storytelling: Ensure every campaign, launch, and GTM initiative reflects a deep understanding of the customer service audience, continuously informed by market research, win/loss analysis, and customer interviews
- Sales enablement: Empower sales and CX teams with tailored collateral (eg. battlecards, customer case studies, data sheets, pitch decks, and competitive briefs), equipping them to confidently position Ada’s AI capabilities against traditional and emerging players
- Customer advocacy: Cultivate relationships with key customers to source feedback, capture impactful stories, and turn them into compelling proof points and references for marketing and sales efforts
- Feedback loops with product: Act as the voice of the market within Ada, ensuring that customer feedback, competitive dynamics, and adoption insights continuously influence Ada’s AI product roadmap
Our take
More and more, customer interactions are moving online. There is an increasing need for automated solutions to handle high demand and ensure positive customers experiences. Ada is the leading technology provider of Automated Brand Interactions. Its bots rely on artificial intelligence to answer customers’ sales and service questions, empowering companies with digital-first, omnichannel experiences at scale.
The company has automated 2.6 billion brand interactions and supports over 320 brands across the globe including Zoom, Facebook, and Square. Its technology includes a no-code platform, which lends to its popularity. The company has been focused on expanding its product suite and generative AI capabilities as it sets out to optimize all customer experiences across the board.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-29% employee growth in 12 months
Company
Company benefits
- Generous stock option plan
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan
- Flexible work schedule
- Digital first, fully remote with WFH budget
- In-house social worker
- Paid parental leave for Canadian and U.S. residents
- Development opportunities
Company HQ
Wellington Place, Toronto, ON
Leadership
Mike Murchison
(CEO)Previously co-founded Nucleus, Atlus, WhatsNext Lab and Volley.
David Hariri
(Designer & Developer)Experience as Developer for Teehan+Lax, and co-founder of Volley.
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