Senior Director of Global Marketing, Tradeshift
Supply chain payments platform
Job no longer available
Supply chain payments platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To digitally connect every company in the world, creating economic opportunity for all by building technologies that help companies grow.
Role
Who you are
- The ideal candidate will have strong leadership and interpersonal skills to motivate their team and easily communicate with stakeholders in setting requirements and priorities designed to gain mindshare and revenue generating opportunities for Tradeshift
- Experience in dynamic fast paced environments and a proven track record of building and leading high-performance teams is critical to this role
- The successful candidate will be results-driven with a high degree of autonomy and be fearless in taking responsibility and accountability
- 10+ years of experience in B2B campaign design and demand generation, 4+ years successfully managing a locally and remotely a marketing team
- Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into a strategy and guide the team through execution
- A strong understanding of digital acquisition channels, including display, search, social, lead buys and content sponsorships
- A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to increase new customer acquisition
- Experience managing a marketing budget across multiple channels
What the job involves
- We are seeking a talented leader to drive our brand/demand generation/ and product marketing strategy
- Critical will be meshing the requirements of sales and product development/engineering to maximize demand generation opportunities in our key market segments and geographies
- This is a rare opportunity to build upon existing momentum both internally and externally
- Build/communicate and implement a multi-faceted marketing strategy that is supportive of driving increased revenue performance for the company
- Interface with key stakeholders in sales/product development/engineering and corporate communications
- Development, execution, and optimization of lead generation, nurturing, and paid customer acquisition campaigns representatives (SDRs) to drive key business metrics including leads, MQLs, SQLs, and Opportunities
- Manage and build a highly motivated and dynamic team through coaching, hiring and training
- Own relationship with sales and forge strong communication and service level agreement (SLA) between marketing and sales
- Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target thresholds in each customer segment
- Drive the strategy and execution of lead nurturing programs to engage prospects higher in the funnel and generate additional demand
- Develop programs for driving direct conversion to sign up through our website, as well as generating leads for potential high revenue customers
- Collaborate with the team on out-of-the-box ideas to fuel growth i.e. rebranding of Tradeshift Website
- Understand the growth analytics and tracking to support the creation of marketing and product features that drive growth and get buyers/suppliers to engage with and convert to subscription pricing
- Work with the team to develop strategies for acquisition, retention, and reactivation through multiple channels, including SEM/SEO, contextual/Engagement Flow targeting, in-app messaging, retargeting, traditional marketing, blog/content, social, inbound channels,
- Create, launch and optimize acquisition campaigns across online and offline channels with A/B tests and tools like (Google Analytics, Intercom, Mixpanel, Adwords, Adroll, Perfect Audience, Google Tag Manager, Facebook/Twitter Ads)
- Manage all Segment.io integrations that fuel Marketo, Google Analytics, Adwords, Intercom, Ads, etc
- Take an iterative data-driven approach to understand the efficacy of various paid and organic channels to grow and optimize them effectively
- Lead all Product Marketing functions to ensure a repeatable, efficient, and high performance Go to Market strategy, linking Product Management to Demand Generation and Sales
- Lead Brand and Content Marketing to maximize awareness of our platform in the market
Our take
Digital networks have ushered in a transformative era for B2B SaaS companies, reshaping the landscape of product development. Notable platforms like Slack, LinkedIn, and Salesforce have paved the way for enhanced customer-company interactions, and Tradeshift has effectively extended this paradigm shift to cross-border supply chains.
Founded by a Danish duo with prior experience in the Danish National IT & Telecom Agency's e-invoice network, Tradeshift streamlines payment processes, facilitating trade, and organizing operations within retail, transportation, and manufacturing supply chains. Operating on a globally adopted cloud-based platform, Tradeshift navigated the turbulent waters of the 2010s and emerged as a late-stage startup, now boasting a valuation in the billions.
Tradeshift's fintech and cloud platform appear to have provided a long-awaited remedy for the longstanding challenges in cross-border trade. In 2018, the company secured investments from major players such as Goldman Sachs and American Express. Furthermore, in 2021, Tradeshift expanded its clientele into India and China and enhanced its suite of e-invoice and cross-border payment solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Aug 2023
$70m
LATE VC
Dec 2021
$200m
LATE VC
Total funding: $942.2m
Company benefits
- Health coverage, attractive vacation and leave policies, pension policy, paid paternity and maternity leave
- Hybrid virtual first way of working
- Fully comprehensive employee assistance program (EAP) globally
Company HQ
Union Square, San Francisco, CA
Share this job