Content Marketing Specialist, Obie

• 2+ years experience in content marketing, SEO, content management, and editing
• Basic knowledge of how content and SEO work with email, advertising, and social media
• Proficient in using tools such as AHREFs, SEMrush, SpyFu, Google Search Console, and/or Google Analytics
• Experience promoting content on different social media platforms

Desirable

• Propose content ideas based on keyword research and existing project needs
• Create content outlines for blog posts, emails, downloads
• Provide editorial support in proofing and improving content as assigned
• Uploading and organizing content in Webflow and Hubspot
• Source and create visual content to enhance blog posts, including infographics, blog headers, social media graphics
• Provide the necessary collaterals to help secure new channel partners, as well as further develop relationships and execute joint marketing efforts
• Assist in updating a content calendar, keeping track of projects as they progress
• Leverage email, social media, and other channels to maximize distribution of written content
• Develop downloadable forms of content, including but not limited to letters, forms, and templates
• Support partnerships, brand, and other marketing initiatives through blog posts and press announcements