Designer of Growth Marketing, Blueland
$110-135k
+ Stock options
Eco-friendly cleaning products
Be an early applicant
Eco-friendly cleaning products
21-100 employees
Be an early applicant
$110-135k
+ Stock options
21-100 employees
Company mission
To make it easy to be eco with innovative products in reusable packaging that are convenient, effective and affordable.
Role
Who you are
- 4+ years of hands-on creative experience in growth and performance marketing, ideally in fast-paced DTC or subscription-based environments (bonus points for both!)
- A portfolio that speaks volumes—showcasing high-performing creative work across digital and paid social channels
- Firm grasp of marketing funnels and user acquisition strategies, with a deep understanding of what drives conversion at every stage
- A proven ability to scale creativity through testing, iteration, and optimization, balancing data with design intuition
- Experience creating content shot lists and capturing UGC-style assets tailored for performance-driven platforms
- A pulse on the latest in performance marketing trends—from paid social and influencer content to CTV and user-generated campaigns
- Proficiency in tools like Figma, Adobe Creative Suite, motion design software, and project management platforms such as Asana, Notion, and digital asset libraries
- A collaborative mindset—eager to work cross-functionally and always open to learning and evolving
- A passion for design, art, and culture
- Bonus: Familiarity with Amazon advertising and experience supporting creative in retail environments
- Passionate about the environment, sustainabilit,y and the Blueland mission
What the job involves
- Drive Creativity & Performance Across Growth Channels
- We’re on the hunt for a Designer, Growth Marketing who thrives at the intersection of creativity, strategy, and performance. If you're passionate about translating consumer insights and performance metrics into compelling creative, this role is for you
- As a key member of our creative team, you'll collaborate closely with our Sr. Creative Content Manager to shape and execute growth marketing strategies. Your work will directly impact the success of our campaigns across platforms like paid social, CTV, YouTube, Amazon, and other emerging acquisition channels
- Apply performance data and audience insights to guide creative direction and execution
- Help concept, produce, and optimize high-performing static and video assets
- Contribute to experimentation and testing frameworks to improve results
- Play a critical role in scaling our brand through data-informed design thinking
- Collaborate closely with the broader Creative team to ensure design consistency across channels
- We're looking for someone who’s hands-on, collaborative, and endlessly curious—ready to bring ideas to life
- Create performance-focused content—including static assets and short-form video—with a test-and-learn mindset
- Leverage data and insights to drive creative decisions, test new formats, and iterate on winning concepts
- Contribute to the creative strategy for growth marketing campaigns across channels like paid social, YouTube, CTV, Amazon, and emerging platforms
- Help shape clear, actionable creative briefs—providing input to define project goals, deliverables, timelines, and KPIs
- Collaborate cross-functionally with teams across Growth, Creative, Brand, Retail, and Digital Product to bring evergreen content and campaigns to life
- Ensure creative consistency by maintaining alignment with our brand voice, visual identity, and audience insights across all touchpoints
- Align creative efforts with broader acquisition goals, partnering closely with stakeholders across growth, DTC, brand, and creative teams
Our take
Blueland is re-imagining conventional household cleaning and personal care products as it answers the call for more sustainable products. Its product eliminates the need for wasteful plastic packaging and obtains an overall lower carbon footprint.
Blueland’s tablet-based refill system was initially focused on household cleansers, the company expanded into personal products in early 2022, and has released several new products in both categories throughout the year. The company is B Corporation Certified, Climate Neutral Certified, and has helped divert more than 1 billion single-use plastic bottles from landfills and waterways.
Featured on the US’s Shark Tank, which secured an investment by Kevin O’Leary, the company has seen further investment from big names like Prelude Growth Partners, Gwyneth Paltrow, and Justin Timberlake. Blueland has already proven its ability to diversify its product offerings and launch into new markets, a sure sign that the company is well set to continue to expand its global presence and overall market reach.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2022
$20m
GROWTH EQUITY VC
Oct 2019
$0.3m
ANGEL
Total funding: $20.3m
Company benefits
- Health benefits
- Stock options
- Generous PTO
- Paid holidays
- Paid civic engagement days
- Paid parental leave
- 401k (employee contribution)
- Professional development stipends
- Remote work reimbursements
- Various discounts to like-minded companies
- And More!
Company HQ
Chelsea, New York, NY
Leadership
Sarah Paiji Yoo
(CEO)Co-Founder & former CEO of Snapette Inc. and Founding Partner of LAUNCH. Worked in Private Equity at Berkshire Partners and Goldman Sachs, and was a Business Analyst at McKinsey & Co.
John A. Mascari
(COO)Co-Founder & former CEO of Bundle Organics. Previous Project Manager at VOX Supply Chain. Was a Mergers & Acquisitions Analyst at both Barclays Capital and Lehman Brothers.
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