Senior Product Manager, Apollo.io
Journey Experience
$187-235k
AI sales platform for smarter, faster revenue growth
Be an early applicant
AI sales platform for smarter, faster revenue growth
1001+ employees
Be an early applicant
$187-235k
1001+ employees
Company mission
To build the future of go-to-market solutions.
Role
Who you are
- This is a high-impact role for a PM who thrives at the intersection of Automation, AI, UX, and Growth, and who is motivated by building systems that drive sustained user success at scale
- Experienced Senior PM: You’ve led complex systems spanning user education, automation, or engagement within a B2B organization
- Lifecycle & Automation Fluency: You understand how lifecycle signals, product triggers, and AI guidance work together to drive retention
- Cross-Team Operator: You can align design, engineering, and lifecycle marketing around shared journey metrics and experience quality
- Usability-Driven Thinker: You focus on clarity, reducing friction, and guiding users to “aha” moments that compound into mastery
- Strategic Storyteller: You connect data and narrative to influence how Apollo guides and grows its users across the journey. And, you know how to run swift, effective experiments
- Customer-Centric: You empathize deeply with where users struggle and design scalable, self-serve ways to help them progress
- Systems Thinker: You see the end-to-end journey and design feedback loops that continuously educate and engage
- Automation Evangelist: You can explain complex automation concepts simply — and make them feel intuitive
- Data-Informed Storytelling: You interpret user signals, experiment, and communicate insights that drive cross-functional action
- Operator at Scale: You can build frameworks that work across product surfaces and channels, without losing coherence or usability
- The Great Simplifier: You turn fragmented journeys into a single, elegant flow that always leads to the next best step
- 7+ years of Product Management experience in B2B SaaS
- Experience with lifecycle, automation, or journey orchestration products
- Proven ability to translate behavioral data into engagement systems
- Familiarity with AI-driven guidance, recommendations, or education UX is a plus
- Growth mindset and systems-level product thinking
- Exceptional collaboration, communication, and storytelling skills
- Deep empathy for users and a passion for helping them learn and succeed autonomously
- You thrive in a fast paced environment and adapt quickly
What the job involves
- We are seeking a Senior Product Manager to join Apollo’s Journey Experience group, which drives Time-to-Value, Onboarding, and Engagement of new and existing products across our customer base
- Your mission is to transform how users learn, engage, and grow with Apollo through personalized recommendations, automation, contextual guidance, and lifecycle re-engagement
- In this role, you’ll define how Apollo delivers dynamic, cross-surface guidance to adopt Apollo automations and AI powered experiences, and owing our plays & prompts library experience
- You’ll work closely with design, data, prompt engineers, and lifecycle marketing to build an integrated system of journey triggers, automation education, and user progression models that increase product fluency and long-term retention
- Journey & Automation Education- Design the in-product loop that teaches users how Apollo works and how automations deliver value. Drive AI-led onboarding, and persona based experiences
- Unified Library Experience- Centralize, generate and expand Plays, Prompts, Templates, and Workflows into one hub for learning, discovery, and reuse
- Lifecycle Re-Engagement- Build the outbound and Assistant-triggered education system that nudges users back into high-value automation actions
- AI Guidance & Recommendations- Partner with AI Assistant & Core teams to deliver contextual, proactive “Next Best Actions.”
- Progressive Mastery Model- Create frameworks and metrics for user progression (“Beginner → Builder → Power User”), measuring journey health and ROI
- Define Vision & Strategy: Own the roadmap for Journey Experience & Automation, connecting education, Assistant guidance, and re-engagement into a unified user journey
- Activate Lifecycle Intelligence: Partner with data and activation teams to define signals, triggers, and scoring models that personalize automation nudges and educational content
- Design the Learning Loop: Collaborate with design to embed contextual education, tutorials, and Assistant states that deepen product understanding
- Scale Through Systems: Build a durable architecture for re-engagement, integrating Assistant guidance, email campaigns, and in-product actions
- Drive Evidence-Based Impact: Use product data, behavioral insights, and experimentation to iterate on what keeps users learning and growing autonomously
- Partner for Consistency: Collaborate across Activation, AI, and Platform UX to ensure education and automation experiences feel cohesive, intelligent, and native across Apollo
- Measure and Optimize: Own key metrics around engagement, activation-to-retention conversion, automation usage depth, and Assistant interaction frequency
Our take
Today, businesses are struggling to make their go-to-market (GTM) strategies simple, connected, and intelligent. In most organizations, sales and marketing teams juggle a maze of disconnected tools just to reach the right customers and close deals. This results in a lot of manual work and missed opportunities. So Apollo.io is stepping in to fill the gap and redefine how modern revenue teams operate by unifying the entire GTM process under one AI-powered roof.
It's trusted by millions of users and over 550,000 companies, including fast-growing startups to established enterprises like Autodesk and Cyera. Apollo's strength lies in combining B2B data with advanced AI to automate everything from prospecting and outreach to deal management and data enrichment. And its new "Agentic End-to-End GTM Platform" takes this one step further by introducing AI agents that act as co-pilots, working alongside sales and marketing teams to research leads, personalize outreach, and streamline workflows.
Recently, the company surpassed $100M in annual recurring revenue, expanding its leadership team with veterans from Zendesk, Intercom, Box, and Miro, and even launched a major product overhaul centered on its new "Vibe GTM" approach. And with its Agentic platform now bringing AI into every stage of the customer journey, Apollo sure is positioning itself to define the next era of AI-powered sales.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2023
$100m
SERIES D
Mar 2022
$110m
SERIES C
Total funding: $251.4m
Company benefits
- Remote & in-person roles: Work from wherever you thrive, with all the tools and support you need to be successful.
- Flexible time off: We don't count vacation days. When you need a break, take it — no strings attached.
- Competitive pay: We offer strong salaries, performance bonuses, and equity opportunities for most roles.
- Global healthcare coverage: Medical, dental, and vision benefits are available in the US, Canada, India, and other supported countries.
- Office and learning stipend: Get support for your growth with stipends for books, courses, and home office setup.
- Mental health and coaching support: Access professional coaching and mental health resources for you and your dependents.
Company HQ
SoMa, San Francisco, CA
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