Product Marketing Manager, Assured Allies
Care giver support platform
Job no longer available
Care giver support platform
101-200 employees
Job no longer available
101-200 employees
Company mission
To help people make the most out of life by ageing on their own terms.
Role
Who you are
- Bachelor's degree in Marketing or a related field
- 5+ years of experience in product marketing, focusing on B2B products ideally in the insuretech or insurance industries and experience in bringing new products and services to market
- Proven track record of driving product success in a B2B setting and reporting GTM outcomes
- Ability to understand data and make decisions and recommendations based on analysis
- Strong understanding of the insurance industry and market trends
- Demonstrated ability to work independently and collaboratively with all levels of staff and management
- Strong communication/listening, presentation, and influencing/negotiation skills
- Ability to solve problems creatively
- Strong organizational skills and exemplary attention to detail
What the job involves
- Develop a comprehensive understanding of our Carrier, Agent, Distributor, IMO and customer audiences to improve and build foundational frameworks including but not limited to personas, messaging platform, customer feedback loops, competitive analysis, and more
- Design and execute go-to-market strategies for new service offerings in collaboration with cross-functional teams, including but not limited to Product, Sales, and Operations
- Deliver quality messaging and positioning that resonates with our various audiences across web, social, print, and other digital assets
- Develop marketing collateral, graphic design, copywriting, and other presentations/work as needed with internal resources and agency partners
- Establish key performance indicators for each area of responsibility
- Work to continuously improve our Product Marketing efforts through your knowledge of industry trends, tools, and best practices
Our take
Insurtech companies for healthcare are a dime a dozen, but Assured Allies is disrupting the industry through a double-pronged product offering, AI-powered “course calculations” for the older population and run through insurance companies who provide health-informed insurance off the aforementioned data. Assured Allies operates with the mantra “Prevent what you can. Prepare for what you can’t”, which covers both sides of the coin.
With the world experiencing a broadly ageing population, Assured Allies uses machine learning to generate personalised prevention and preparation methods for individuals depending on their specific needs. These predictions add clarity to insurance claims and have led to Assured Allies receiving major rounds of funding since its founding in 2017.
Assured Allies gains of more than $85 million is a crucial win, the insurtech industry has seen a significant decrease in funding over 2022, narrowing the playing field dramatically. Let’s hope that Assured Allies focused aims and attractive business model will keep it afloat.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Mar 2023
$42.5m
SERIES B
Aug 2022
$20.3m
EARLY VC
Total funding: $85.3m
Company HQ
Needham Heights, Needham, MA
Leadership
Roee Nahir
(Co-Founder & CEO)Currently Advisor at Kaedan Capital. Previously CEO at Adience, Vice President at ADTS Israel LTD and Co-Founder at DOTWO.
Afik Gal
(Co-Founder & General Manager)Currently Co-Owner at ChocAllure. Previously Vice President of Product Innovation at eviCore healthcare, QPID Health and PwC Consulting.
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