Senior Product Marketing Manager, Expedia Group
Hotels.com
$155-257.5k
Salary range dependent on candidate location
Online travel shopping company
Be an early applicant
Online travel shopping company
1001+ employees
Be an early applicant
$155-257.5k
Salary range dependent on candidate location
1001+ employees
Company mission
Expedia's mission is to power global travel for everyone, everywhere.
Role
Who you are
- You have 8+ years of experience in product marketing, product, strategy, or brand marketing in a B2C organization, with a minimum of 3 years leading go-to-market efforts
- You are an experienced influencer with executive presence and proven ability to drive consensus across cross-functional teams and VP+ leaders
- You can develop impactful go-to-market strategies that drive brand priorities and business objectives
- You have excellent communication and presentation skills, able to create an impactful narrative, compelling messaging and value propositions
- You have strong business acumen, extensive marketing and product development knowledge, and experience with customer segmentation strategies
- You have experience managing and leading large scale, global product marketing projects
- You have the ability to conduct market, competitor, and customer research to capture insights and assess market opportunities
- You are highly collaborative, and proactive in relationship building among cross-functional counterparts
- You are able to coach and mentor more junior colleagues and you proactively identify opportunities to improve the way the team operates
What the job involves
- At Expedia Group, we are passionate about bringing together travel and technology to create innovative products that deliver better experiences for travelers
- We are looking for a Senior Product Marketing Manager to join the Product Marketing team within the Consumer Product organization
- This team creates go-to-market strategies to bring consumer-facing products and features to market across our three core brands: Expedia, Hotels.com, and Vrbo
- In this role, you will lead product marketing initiatives for the Hotels.com brand
- You will cultivate collaborative relationships and serve as a key partner to the Hotels.com leadership team and your Product and Brand Marketing counterparts
- With a deep knowledge of the Hotels.com strategy and target customer, you will champion customer-centric products, communicate the product vision, and develop effective go-to-market strategies that drive results for the brand
- As a leader, you have experience diving into a complex ecosystem of stakeholders, and excel at communication, storytelling, and driving alignment across the organization, particularly with senior leadership
- Build collaborative partnerships with cross-functional leaders across Business, Product, and Marketing teams to align and influence the product go-to-market strategy for Hotels.com
- Develop a compelling Hotels.com product narrative to guide the approach for taking new products to market through brand campaigns, seasonal releases, and Expedia Group’s annual travel conference
- Gain a broad understanding of the marketable experiences roadmap and champion opportunities that support the brand strategy and drive business results
- Lead the Hotels.com monthly marketable experiences review meeting with senior cross-functional leaders – determine agenda, develop materials, coordinate presenters, and steer discussions
- Work with solution product marketers to craft relevant, benefit-based messaging, positioning, and value propositions that resonate with the Hotels.com target customer
- Identify and champion needs of Hotels.com target customer to influence product roadmaps
- Support Brand and Performance marketing teams in the activation of their channels and analyze campaign results to drive ongoing improvements
- Drive ongoing improvements in the way the team operates be a champion for product marketing across the organization
Application process
- End Date: June 27, 2025
Our take
Expedia is an online travel agency. They enable users to access a wide range of services including airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various attractions and services via the world wide web and telephone travel agents. Its primary web businesses include Expedia.com, Hotels.com, Hotwire.com, and Egencia.com.
Between 2021 and 2022, Expedia has been selling and merging a list of its sub-brands in a bid to simplify its operations, including Egencia and Classic Vacations. Due to plummeting share prices, mostly in the case of its sub-brands, Expedia has been leveraging its subsidiaries' customer base and merging them into the company’s core brand. Contrasting this move, Expedia has also been partnering with tech start-ups in a bid to make travel more accessible to underserved groups. Becoming Rentable, a travel company for the disabled is one of 12 startups that are part of Expedia Group’s new Open World Accelerator Programme.
What this indicates is Expedia’s shift from buying other travel companies and a move towards enhancing the experience of its preexisting customer base. This move is aiding in a long-term plan for greater long-term traveler loyalty, utilizing Expedia’s vast amounts of data, not just from reviews, but from check-in, cleanliness, communication, cancelations, etc to inform how guests experience a property.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Leisure Travel Reimbursement
- Travel Discounts
- Family & Friends Discount
- Employee Assistance Program
- Wellness Reimbursement
- Global Service Awards
- Business Travel Medical Insurance
- Matching Gifts
- Expert Medical Opinion
- New Parent Benefit
- Employee Stock Purchase Plan
- 401K Plan
- Health Insurance
- Dental Insurance
- Flexible Spending Account (FSA)
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
Company HQ
Interbay, Seattle, WA
Leadership
Peter M. Kern
(CEO, not founder)Has been a director of Expedia Group since completion of the IAC/Expedia Group Spin-Off and has served as Vice Chairman of Expedia Group since June 2018. Previously CEO of Tribune Media and Managing Partner of InterMedia Partners VII, LP, a private equity firm.
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