Regional Marketing Specialist, Axonius

• 6+ years of experience in B2B regional or field marketing
• Proven track record independently developing and executing market-specific strategies in the Central regions that deliver measurable pipeline and revenue impact
• Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce)
• Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns
• Experience managing and reconciling a regional marketing budget
• Bachelor's degree in Marketing, Business, or a related field
• Experience mentoring or providing guidance to regional marketing team members

Desirable

• The Senior Regional Marketing Manager - Central will join a marketing and sales alignment team focused on driving aggressive pipeline growth within the Central region
• This role is critical for translating corporate marketing objectives into high-impact, localized demand generation programs to increase brand presence and accelerate deal cycles across key accounts
• The successful candidate will operate remotely within the region and be responsible for the full execution and analysis of regional go-to-market strategies, while serving as a strategic marketing partner to regional sales and GTM leadership
• Own and develop a comprehensive, data-driven regional marketing strategy specifically for the Central to meet and exceed defined sales pipeline and revenue targets, presenting plans and results directly to sales and marketing leadership
• Lead execution of core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives, adjusting the program mix based on pipeline performance
• Steer regional partner marketing cadences and joint marketing planning, in alignment with the region’s focus partner strategy provided by the partner team
• Own the measurement and reporting of regional campaign effectiveness (ROI) using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI reporting and strategic recommendations to leadership
• Serve as the primary marketing partner to regional sales leadership, creating localized collateral, presentations, and outreach templates, and driving co-marketing with channel partners
• Own and manage the regional marketing budget, including forecasting, allocation, and reconciliation across programs
• Drive GTM guidance across BDR, partner teams, Sales - and cross-functionally with supporting corporate marketing teams - to support the Central region
• Expected travel a minimum of 30%