Senior Demand Generation Manager, Fieldguide
$135-165k
+ Offers Equity & Offers Bonus
Software for assurance & advisory firms
Job no longer available
Software for assurance & advisory firms
101-200 employees
Job no longer available
$135-165k
+ Offers Equity & Offers Bonus
101-200 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- 4–7 years of experience in B2B SaaS marketing, with a focus in lifecycle, integrated, or demand generation marketing
- Experience mapping buyer journeys and creating content strategies that convert across the funnel
- Proven success building and optimizing email nurture programs and lifecycle campaigns
- Strong webinar and digital event experience from planning to execution and follow-up
- Ability to think strategically and execute independently in a fast-paced environment
- A collaborative, team-first mindset and strong cross-functional communication skills
- Familiarity with HubSpot, Google Analytics, LinkedIn Ads, and webinar platforms
What the job involves
- We’re looking for a strategic and execution-focused Senior Demand Generation Manager to own and optimize the buyer journey across Fieldguide’s key practice areas
- This role will lead the planning and execution of lifecycle campaigns—including email, social, webinars, and third-party sponsorships—with the goal of educating, engaging, and converting our target audience throughout the funnel
- You’ll be the connective tissue between Content, Product Marketing, ABM, and Field Marketing—ensuring the right message reaches the right audience at the right time, through the most effective channels
- Develop Persona-Based Journeys: Define and implement tailored marketing journeys by practice area and persona, aligned to buyer needs and funnel stages
- Own Email Nurture & Lifecycle Campaigns: Build and optimize segmented email nurture programs and lifecycle campaigns with personalized messaging
- Partner with Marketing Ops for execution, testing, and measurement
- Manage the End-to-End Webinar Program: Own webinar strategy, promotion, logistics, and post-event follow-up to maximize lead generation and engagement
- Activate Social Campaigns: Work with the Content Manager to develop channel-specific social strategies that drive awareness, engagement, and thought leadership across core personas
- Optimize Website Conversion: Lead the strategic approach to converting website traffic into qualified leads
- Partner with Brand, Content, and Marketing Ops to improve conversion paths, optimize landing pages and CTAs, and evolve our gated content strategy
- Support Integrated Campaigns: Collaborate with ABM, Field Marketing, and Product Marketing to deliver integrated, multi-channel campaigns aligned to company goals and sales priorities
- Leverage Third-Party Sponsorships: Manage relationships and activations with third-party vendors (e.g. , eblasts, sponsored webinars, content syndication, newsletters etc.) to expand reach and generate leads
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide received an impressive funding injection in 2024 that will help expand the kinds of audits its product applies to, as well as grow its team.
Fieldguide has already netted some key audit and advisory firms as clients, suggesting that the young company is onto something good. Internal productivity tools are booming across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
55% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2026
$75m
SERIES C
Mar 2024
$30m
SERIES B
Total funding: $122.4m
Company benefits
- Health
- Dental
- PTO
Company HQ
Eureka Valley, San Francisco, CA
Leadership
Chris Szymansky
(Co-Founder & CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(Co-Founder & CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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