Senior Product Manager, Cleo
Growth
£80.5-102.5k
+ Equity
1-2 days a week in office
AI personal finance assistant
Be an early applicant
AI personal finance assistant
201-500 employees
Be an early applicant
£80.5-102.5k
+ Equity
1-2 days a week in office
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- 3+ years in Product Management: Focus on consumer product growth and optimisation, ideally with experience in CRM, prompts, and upsells
- Data-Driven: Expertise in leveraging analytics and customer insights to inform product decisions and drive measurable outcomes
- Strong Communication: Able to align stakeholders across teams and communicate a clear product vision
- Strategic Mindset: Experience involving product squads in strategic decision-making processes, with a focus on long-term impact
- Hands-On Leadership: Willing to own problems end-to-end and dive deep into new knowledge areas, whilst driving meaningful impact and getting sh*t done
- Growth Focus: Proven ability to identify optimisation opportunities, push boundaries, and deliver continuous product improvements
- Action-Oriented: Quick to take initiative and execute under pressure
- Resilient: You thrive in challenging environments, maintaining focus on long-term objectives
- Impactful Storyteller: Skilled at articulating product impacts and vision, supported by data
- Collaborative: Comfortable working across diverse teams, ensuring shared success
- Agile and Adaptable: Experienced in managing growth in fast-paced environments, particularly in regulated consumer products
What the job involves
- As a Senior Product Manager, you'll join Cleo's Growth pillar, focusing on prompts and upsells, a critical channel for driving user engagement and retention
- This role is central to delivering our strategy to elevate prompts into a core part of our CRM ecosystem
- You will lead efforts to enhance product features, build infrastructure for in-app marketing, and drive significant growth by focusing on user financial health
- You’ll own the entire lifecycle of prompts and upsells, from ideation to execution, ensuring they deliver real value to users and align with our broader CRM strategy
- You’ll also be responsible for setting and achieving ambitious OKRs, with a strong focus on increasing lifetime value (LTV) and diversifying revenue
- Lead the prompts and upsells strategy: Drive the development of a unified, persona-based CRM approach, ensuring prompts become part of an integrated ecosystem that spans awareness, activation, and engagement channels (Customer.io, in-app, notifications)
- Increase LTV through optimisation: Leverage existing prompts to improve financial outcomes for users, and run experiments to test new value propositions, with the goal of generating additional 12-month LTV per user
- Diversify revenue streams: Scale and optimise in-app prompts, upsells, and cross-channel integrations to market new products and validate new growth bets
- Improve engagement: Set a higher standard for prompt relevance, aiming to improve CTR from, while reducing negative sentiment by increasing the proportion of high-relevance prompts
- System integration and scalability: Oversee migration to a unified prompt framework, ensuring that upsells are optimised across the app’s most valuable locations. Lead the centralisation of in-app marketing into one system to allow for consistent design, better data collection, and faster updates without the need for app releases
- Own OKRs and Goals: Ensure alignment between business needs and user impact through data-driven decision-making
- Customer Insights & Data: Use research and analytics to drive decisions and inform strategy
- Experiment & Iterate: Work iteratively, testing new product features and upsell opportunities with a “test & learn” mindset
- Cross-Functional Collaboration: Partner with engineering, design, and analytics teams to drive product growth and optimisation
- Team Leadership & Growth: Motivate and lead your squad, fostering a positive, energetic team environment
Application process
- We aim to move as fast as possible. Usually 2-3 weeks is enough time for us all to get to know each other
- Step 1: Call with a member of our Talent Team to find out more about your experience and why you want to work at Cleo
- Step 2: 45-60 minutes interview with our VP Growth
- Step 3: Live product sense interview, to be presented to two members of our Growth pillar
- Step 4: 45 minutes each with two cross-functional peers from Engineering, Design, Data Science or Analytics
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
43% female employees
24% employee growth in 12 months
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- 25 days of Annual leave a year + public holidays (+ an additional day for every year you spend at Cleo)
- 401k matching in the US and 6% employer-matched pension in the UK
- Online courses, £150 annual budget & internal training to level up your skills
- Regular socials and activities, online and in-person
- Online mental health support via Spill
- 1 month paid sabbatical after every 4 years with Cleo
- OpenAI Plus subscription
- Electric vehicle salary sacrifice scheme and cycle-to-work scheme
- Life assurance and income protection via AIG
- Medical insurance via Axa and Healthcare cash plan via Medicash
- Performance reviews every 8 months. Generous pay increases for high performers and high-growth team members. Equity top-ups for team members getting promoted
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(CEO)Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
People progressing
Joined Cleo straight from Makers Academy in 2018, and became Technical Lead in 2021.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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