Director of Public Relations, AffiniPay
Offers annual bonuses, equity options
More information about location
Essential tools for professionals
Open for applications
Essential tools for professionals
501-1000 employees
Open for applications
Offers annual bonuses, equity options
More information about location
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- The ideal candidate will have extensive experience in the B2B technology sector, ideally within an equity-backed or high-growth environment, and a demonstrated ability to create and execute impactful tier-1 PR campaigns that deliver measurable results
- 10+ years of public relations experience, with at least 5 years in a senior leadership role, preferably within an equity-backed tech company or high-growth environment. PR agency experience preferred
- A proven track record of securing high-impact media placements and driving successful PR campaigns
- Exceptional written and verbal communication skills, with an ability to create clear, compelling narratives that resonate with diverse audiences
- Deep understanding of the technology landscape and the nuances of media relations in the digital age
- Experience in crisis and issues management, with a calm and confident demeanor under pressure
- Proven ability to build and lead high-performing teams, while effectively managing agencies and budgets
- Strong analytical skills, with a data-driven mindset and ability to translate metrics into actionable insights
- Experience in B2B or legal tech preferred
- Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation
- This position is preferably based in Austin, Texas
What the job involves
- We are seeking a highly motivated Director of Public Relations to develop and execute our comprehensive PR strategy, reporting directly to the VP of Communications. You will lead efforts to enhance brand awareness, secure impactful earned media placements, and position 8am as a leader and innovator in our space
- You’ll be responsible for crafting a compelling narrative, navigating complex media landscapes, and building key stakeholder relationships to amplify our message
- Strategic leadership: Define and implement a forward-thinking PR strategy aligned with overall business objectives and designed to elevate brand awareness and establish 8am product innovation as the leader in the category
- Media relations: Proactively cultivate and maintain relationships with top-tier technology, business, and legal industry media. Secure impactful placements and manage inbound media inquiries
- Content and storytelling: Develop compelling content, including but not limited to press releases, media kits, fact sheets, and blogs that articulate our brand's unique value proposition and resonate with target audiences. Partner with the executive comms lead to develop presentations and talk tracks for key industry conferences
- Crisis management: Support a help drive robust crisis communications plan, advising leadership on issue management and ensuring timely and effective communication during sensitive situations
- Digital and social media: Collaborate with the marketing team to ensure a cohesive brand narrative across all digital platforms, leveraging social media to build community, engage with influencers, and manage online reputation
- Agency management: Manage external PR agencies, ensuring alignment with company objectives, managing budgets effectively, and tracking performance against key metrics
- Measurement and reporting: Establish and track key PR metrics (e.g., media mentions, website traffic, social engagement) to analyze campaign effectiveness, demonstrate ROI, and inform strategic decisions
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
Salary benchmarks
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