Account Based Marketing Lead, Observe.AI
Contract
Contact center software
Be an early applicant
Contact center software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To enable brands to enhance their customer experience, with the power of contact center AI.
Role
Who you are
- 5+ years of B2B marketing experience, specializing in Account-Based Marketing
- Proven track record of developing and executing successful ABM campaigns that drive measurable results
- A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights
- Strong communicator and collaborator with a knack for influencing stakeholders
- Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches
- Experience working with marketing automation platforms, CRM systems, and other marketing technologies
- Proficient in SFDC, marketing automation platforms, CRM systems, and other relevant tools
What the job involves
- Observe.AI is looking for an innovative ABM Manager to enhance our Account-Based Marketing strategy
- In this role, you'll lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets
- Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email
- Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate growth strategies
- Facilitate cross-functional collaboration with SDRs and AEs to drive account engagement and achieve pipeline targets
- Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success
Our take
Being stuck on the phone to customer service can be time-consuming and frustrating. Observe.AI aims to improve the experience with its Intelligent Workforce Platform. This transforms contact centers through AI by automating tasks and form filling, helping people find more information quicker.
Unconventionally, the company gained its footing by going directly to the call centres themselves, rather than the businesses they serve - providing valued call optimization tools to improve operatives' performance. It also supplies an analysis engine for cross-channel customer interactions, which enables users to find new revenue opportunities, employ effective coaching and improve quality assurance.
Observe.AI has raised huge amounts of funding, demonstrating the high levels of confidence in its market position and performance. A major technological and commercial partnership with Zoom, alongside the growing trend in businesses prioritising customer interactions, bodes well for the company's future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Apr 2022
$125m
SERIES C
Sep 2020
$54m
SERIES B
Total funding: $223.2m
Company benefits
- Excellent medical, dental, and vision insurance options
- Flexible PTO
- Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Remote benefits including a daily meal stipend, WFH stipend, mobile & internet stipend to set you up for success in this remote environment
- Learning & Development fund to support you in your continuing education journey and professional development
- Fun events to build culture across the organization
Company values
- Connect
- Collaborate
- Celebrate
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Swapnil Jain
(Co-Founder & CEO)Previously completed an internship in Software Engineering at Google and worked at Twitter for 3 years, first as Senior Software Engineer and then as Technical Team Lead.
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