Senior Campaign Operations & Analytics Manager, Halcyon
$130-150k
+ Equity
Cybersecurity tools to protect against ransomware
Be an early applicant
Cybersecurity tools to protect against ransomware
201-500 employees
Be an early applicant
$130-150k
+ Equity
201-500 employees
Company mission
Halcyon's mission is to defeat ransomware.
Role
Who you are
- This role requires a strong blend of analytical skills, campaign management expertise, and a deep understanding of marketing technology and is critical to ensuring our campaigns run smoothly, effectively, and efficiently, while delivering actionable insights that drive decision-making
- Strong understanding of SFDC, marketing automation, intent-based data tools, and marketing technologies
- Advanced campaign operations experience, business acumen, strong technical abilities, and working knowledge of GTM tools (SFDC, 6Sense, Marketo, Hubspot, Pardot, Bizible, Outreach, Drift, Domo, Tableau, etc.)
- Proven history of crafting, creating, and delivering impactful marketing campaign programs across diverse channels and methods
- A strong bias for action
- 5+ years of experience in campaign operations, marketing analytics, or a related field, with a proven track record of managing and optimizing multi-channel marketing campaigns
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- As a seasoned professional in Marketing Operations, reporting directly to the Director, Marketing Operations, your role will involve hands-on development, implementation and analysis of marketing campaigns
- This includes overseeing campaign flows, crafting emails, creating landing pages, strategizing forms, and conducting tests to optimize program templates.
- Collaborating with internal teams, you’ll establish email marketing best practices and nurture programs across the buyer's journey, streamlining processes and accelerating program execution
- Lead the development and implementation of our campaign operations processes ensuring they align with business goals and deliver measurable results
- Manage campaign workflows, from setup through execution, ensuring all campaigns are launched on time and meet quality standards
- Handle various marketing automation requests from internal customers, spanning single emails, multi-step campaigns, webinars, event programs, and database management tasks
- Optimize campaign performance by monitoring, testing, and iterating on various elements (e.g., messaging, targeting, channels)
- Create functional and flexible program templates and scalable strategies for program execution
- Build and maintain dashboards and reporting tools that provide real-time, accurate insights into key performance indicators (KPIs) such as conversion rates, engagement, pipeline, ARR and ROI
- Establish and maintain data governance practices to ensure data accuracy, integrity, and consistency across marketing systems
- Continuously assess and refine campaign workflows, ensuring maximum efficiency and scalability across the marketing team
- Identify bottlenecks and recommend process improvements to streamline campaign execution and reporting
- Work with marketing technology platforms (e.g., Salesforce, Marketo, HubSpot, 6Sense) to ensure proper integration, data accuracy, and reporting capabilities
- Key Relationships: Marketing teams (demand gen, customer marketing, corporate marketing), Sales Operations, Business Development, Leadership
Our take
As cyber attacks become increasingly complex, especially in the mode of ransomware, companies such as Halcyon are becoming an ever more important weapon in the fight for cybersecurity. Though only formed in 2021, its founders have extensive experience as researchers at cybersecurity unicorn Cylance, amongst other notable companies in the sector.
Halcyon’s product stands out from similar - and abundant - offerings thanks to its melding of multi-proprietary advanced prevention engines and AI models designed specifically to seek out and destroy ransomware threats. It's the flexibility and reactivity of these two multi-tiered facets that have made Halcyon a trusted partner for companies on the Forbes Global 2000 list.
With significant funding behind it, Halcyon will ramp up the development of its platform's features and continue expanding its customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$100m
SERIES C
Dec 2023
$40m
SERIES B
Total funding: $204m
Company benefits
- A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
- Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
- Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
- Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Jon Miller
(CEO & Co-Founder)Previously CEO and Founder at Boldend, Advisory Board member at Cylance, Vice President at Accuvant LABS, Managing Consultant at IBM.
Ryan Smith
(CTO & Co-Founder)Currently Owner at Hustle Labs. Previously Chief Research Officer at Boldend, Advisory Board Member at Cylance.
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