Senior Manager of AI Search & Discovery, Insurify
GEO/AEO
$120-150k
More information about location
3 days a week in office (Cambridge, MA )
Insurance quote comparison platform
Open for applications
Insurance quote comparison platform
201-500 employees
Open for applications
$120-150k
More information about location
3 days a week in office (Cambridge, MA )
201-500 employees
Company mission
To help people quickly and easily save money on insurance.
Role
Who you are
- 6+ years of experience in SEO, organic growth, content strategy, digital PR, brand visibility, reputation management, or a related growth discipline
- Strong understanding of how search engines and AI-driven answer systems discover, interpret, synthesize, and cite information across owned and third-party sources
- Experience building and managing cross-functional roadmaps that connect strategy to measurable business outcomes, with the ability to prioritize trade-offs across content, technical SEO, PR, data, reviews, and reputation initiatives
- Strong analytical skills and comfort using data to identify trends, diagnose performance gaps, uncover opportunities, and communicate recommendations. Experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar SEO / AI visibility platforms is a plus
- Excellent stakeholder management skills, with experience working across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership teams to move ambiguous initiatives forward
- Strong written and verbal communication skills, with the ability to turn complex search, AI visibility, and brand reputation findings into clear reporting, executive-ready narratives, and actionable recommendations
- High judgment around brand positioning, trust signals, claims, citations, and third-party source quality, especially in categories where accuracy and credibility matter
- Experience using content, data, digital PR, or thought leadership assets to build authority, earn citations, improve share of voice, and strengthen brand trust
- Ability to operate with urgency in ambiguous, fast-changing environments, proactively identifying underperformance, creating remediation plans, and driving work from discovery through execution and measurement
- Bonus: experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO category
What the job involves
- We’re looking for a Senior Manager, AI Search & Discovery (GEO) to help build and scale Insurify’s GEO/AEO program, improving how Insurify and sub-brands are discovered, described, cited, and recommended across AI-powered search, generative answer engines, and emerging organic discovery surfaces
- This role sits within Product SEO at the intersection of SEO, content strategy, digital PR, brand reputation, analytics, and public data
- Reporting to the Director of Product SEO, you’ll manage the day-to-day operating system for AI search visibility, including prompt monitoring, reporting, source-gap analysis, execution planning, and cross-functional coordination across content, PR, brand, legal, product, data, and reviews
- You’ll play a critical role in turning ambiguous AI-search signals into clear recommendations, connecting visibility improvements to measurable business outcomes, and strengthening the online consensus that Insurify is a trusted insurance comparison platform
- Increase AI search visibility for Insurify: Improve how often Insurify is surfaced, cited, and recommended across LLMs, AI-powered search, generative answer engines, and emerging organic discovery surfaces
- Improve the quality and accuracy of brand perception in AI answers: Strengthen how AI systems describe Insurify, including key attributes such as trust, savings, quote accuracy, carrier breadth, comparison quality, customer experience, and differentiation from lead-generation sites
- Own the AI Search & Brand Visibility roadmap: Translate Product SEO priorities into a clear strategy, execution roadmap, and measurement plan for improving visibility and brand perception across owned, earned, and third-party surfaces
- Identify and prioritize the highest-impact levers: Determine which initiatives will best improve AI visibility and brand perception, including owned-site messaging, public data, PR, product marketing, partner messaging, social/community surfaces, reviews, reputation signals, and third-party source corrections
- Strengthen brand consensus across the web: Analyze the sources that shape how AI systems understand Insurify, then work with PR, brand, legal, content, product, data, and other stakeholders to correct inaccuracies, close source gaps, and reinforce Insurify as a trusted insurance comparison platform
- Drive cross-functional execution: Lead projects from discovery through execution and measurement across Product SEO and partner teams, proactively managing ambiguity, trade-offs, stakeholder alignment, and follow-through
- Lead AI and agent-readiness across owned surfaces: Partnering with product and engineering to make Insurify’s web app, mobile experiences, comparison tools, structured data, and potential MCP/API integrations easier for AI assistants and agents to understand, navigate, cite, and safely use
Our take
Insurify is setting out to make the process of buying car insurance easier and better suited to what the customer requires. Since its founding in 2013, the company has secured 400 insurance partner integrations and generated over 130M quotes.
Operational in all 50 US states, the platform uses artificial intelligence to sift through quotes from insurance companies to empower its customers to make sensible choices. Policies can be purchased online or over the phone, and include exclusive rates and discounts found only through Insurify.
As competition across the insurtech and comparison market intensifies, Insurify has continued to differentiate through innovation. Recently, the company launches what it describes as the insurance industry's first ChatGPT app within OpenAI's ecosystem, allowing users to research and compare car insurance through conversational AI. Powered by more than 196M quote and 70,000 verified reviews, the integration delivers personalized estimates and side-by-side comparisons, further streamlining the insurance buying journey for Insurify users.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2023
$22.4m
LATE VC
Sep 2021
$100m
SERIES B
Total funding: $154.1m
Company benefits
- Hybrid schedule: It’s our priority to ensure that employees stay connected, motivated, and supported.
- Unlimited PTO: Take the time you need when life happens.
- Health & Wellness: Competitive medical, dental, and vision benefits. HSA/FSA options, and more.
- Catered lunches, free snacks and beverages in the office: If you work at one of our homebases, enjoy food, drinks, and good conversation — on us.
- Save for tomorrow: 401(k), matching contributions and company stock options.
- Commuting reimbursement: Regardless of your commute — whether by public transport or driving to the office — we fully reimburse you for any expenses.
Company HQ
The Port, Cambridge, MA
Leadership
Snejina Zacharia
(Co-Founder & Co-CEO)Having worked as an Insession Technologies Project Manager, they spent 3 years at Dynamo Software and then 7 years as a Gartner Director. They took an MBA at MIT before founding Insurify in September 2013.
Tod Kiryazov
(Co-Founder & CPO)Having spent almost 5 years at Northeastern University as Director of Digital Strategy, they co-founded Insurify in 2013.
Giorgos Zacharia
(Co-Founder & Co-CEO)A seasoned Advisor and Investor for more than ten years in various companies. Former CTO of OpenTable. As well as co-founding Insurify and serving as Board Member, they are also the current President of KAYAK.
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