Social Media Content Strategist & Creator, Neura Health

• 3-5 years of social media experience, with demonstrated success in growing brand presence and engagement via strong content that resonates with the audience beyond likes
• Experience successfully growing a nascent or early-stage brand in social media
• Advanced proficiency in design tools (Canva, Adobe Creative Suite, etc) and social media management & analytics platforms (Meta Business Manager & native analytics tools, Google Analytics, Iconosquare or similar)
• Video production and editing experience (CapCut, Descript, Riverside, Adobe Premiere)
• Observant - if you use AI to write your cover letter, include the word serendipitous and panache
• Exceptional writing and editing skills with the ability to adapt tone for diverse audiences and disabled communities
• Personal attributes:
• Deep respect & empathy for patient experiences and commitment to representing diverse voices authentically
• An interest in medical communication and bringing complex medical topics to life
• Detail-oriented with exceptional organizational skills
• Adaptable and comfortable with evolving priorities in a growth-stage company
• Collaborative mindset with experience working cross-functionally

Desirable

• We are looking for a passionate Social Media and Content Strategist and Creator to drive our social media strategy and execution with a primary focus on TikTok and short-form video, while supporting content across Meta and YouTube
• This is a hands-on, strategic role for a creative professional who can seamlessly blend medical education with content creation, community building, and performance optimization in a fast-paced social media team environment
• You are mission-driven, collaborative, and results-oriented, and you want to work at the intersection of cutting-edge technology and some of the hardest problems in healthcare
• The ideal candidate has expertise in social media strategy, short-form video, and graphic design, with proven ability in persuasive, audience-appropriate writing
• You bring experience in community engagement, applying analytics to strategy, and making complex educational topics engaging and accessible
• You’re attuned to social media trends, as well as when it’s most appropriate to engage with them
• You’re comfortable navigating the unique restrictions healthcare companies face on social media, and you’re willing to turn those challenges into opportunities for growth
• You’re just as comfortable in front of the camera as you are editing and quickly turning around video
• Collaborate with the social media director and coordinator to develop and execute comprehensive social media strategies that support organizational goals
• Own the social media content calendar and production schedules, ensuring clarity across directives, timelines, and deliverables
• Lead short-form video creation (concept, script, production, on-camera when needed), while supporting longer-form and cross-platform video content in partnership with the coordinator
• Create compelling visual content, including graphics, carousels, and other static assets that translate complex medical information into accessible formats
• Ensure all content is medically accurate, empathetic, accessible, and reviewed in collaboration with clinical teams as needed
• Oversee TikTok community management, focusing on community growth and engaging with TikTok’s various chronic illness communities
• Partner with the Social Media Coordinator to ensure consistent engagement across other platforms, personally handling sensitive or complex interactions when appropriate
• Monitor brand sentiment and respond to community interactions with clinical accuracy and empathy
• Track and analyze performance metrics to optimize content strategy
• Generate actionable insights to inform broader marketing initiatives
• Report on key metrics and performance to executive leadership
• Mentor and support the Social Media Coordinator to ensure consistent, high-quality execution and professional growth