Director of Product Marketing, MagicSchool AI

• We’re looking for someone who can scale a high-performing PMM function, set a high quality bar, and drive alignment across teams
• 7+ years in B2B SaaS product marketing, with 2–4+ years directly managing PMMs
• Experience building PMM functions, not just inheriting mature ones
• Demonstrated success creating positioning frameworks, messaging architectures, and persona strategies
• Proven ability to lead complex, cross-functional launches with measurable impact
• Experience partnering closely with executive leaders and influencing high-stakes decisions
• Expert-level positioning, messaging, and narrative development
• GTM rigor: launch strategy, orchestration, and post-launch measurement
• Strong competitive intelligence discipline
• High-quality writing and editing; ability to coach others toward that bar
• Executive communication and cross-functional influence
• Ability to build and scale processes, systems, and team operating models
• Fluency with modern PMM and AI tools
• High judgment, prioritization skills, and bias for action
• Led multiple multi-channel launches from strategy through adoption

Desirable

• As the Director of Product Marketing at MagicSchool, you’ll elevate how we tell our story - what we build, why it matters, and how educators and district leaders understand our value
• You’ll lead a growing PMM team and be a hands-on strategist who thrives in a fast-moving environment, turning complex product capabilities into clear, compelling narratives that drive adoption, pipeline, and trust
• You’ll own positioning, messaging, competitive insight, and launch discipline across the company, partnering closely with product, sales, marketing, and customer experience to bring clarity to every major initiative
• Your work sits at the center of our GTM motion, shaping the story that shows up across our website, sales conversations, campaigns, lifecycle flows, and district-facing materials
• You’ll balance strategy with execution, coach the team to deliver great work, and ensure our product marketing becomes a durable engine that sharpens our differentiation and improves business outcomes
• Success in this role means you’ve created a repeatable GTM system, strengthened our narrative, and built a team known for clarity, insight, and excellence
• Lead, coach, and grow a high-performing product marketing team
• Establish clear roles, rituals, operating rhythms, and performance expectations
• Build the long-term PMM org structure, hiring roadmap, and scalable processes
• Set the quality bar for messaging, strategic thinking, and GTM execution across the team
• Own MagicSchool’s product positioning, audience messaging, and value propositions
• Create a unified messaging architecture used consistently across Sales, Product, Marketing, and CX
• Turn complex product capabilities into simple, compelling narratives that shape the category
• Enhance and enforce a company-wide GTM playbook (roles, timelines, enablement, channels, metrics)
• Lead the team through end-to-end product launches—from narrative development to measurement
• Ensure PMM is embedded upstream in product development and roadmap conversations
• Build and manage a formal CI function within PMM
• Synthesize competitive insights into positioning, differentiation, and roadmap influence
• Equip Sales and Product with timely, accurate intelligence and recommendations
• Collaborate with enablement to create practical, high-quality sales enablement (decks, battlecards, solution briefs)
• Partner with Sales + Cx leadership to ensure consistent adoption and measurable impact
• Support CX and customer marketing with customer-facing messaging, value-content, and retention/expansion enablement
• Ensure PMM serves as the “hub” for integrated campaigns across Growth, Content, Brand, and Sales
• Provide your team with clear narrative direction for all major campaigns
• Partner with Lifecycle and Growth PM to influence onboarding, activation, and PLG programs
• Establish and lead recurring alignment rituals across Product, Sales, and Marketing
• Drive clarity, accountability, and decision-making across GTM motions
• Act as a trusted leader who elevates communication and reduces friction between teams