Marketing Manager, Redaptive

• 5–7+ years in B2B marketing, with substantial experience in ABM and customer marketing
• Hands-on experience with marketing automation (HubSpot, Marketo), ABM platforms (6sense, Demandbase), and CRM systems (Salesforce)
• Proven track record designing and optimizing revenue-driven campaigns and supporting Sales expansion strategies
• Familiarity with AI-assisted campaign platforms and data tools
• Deep understanding of the B2B buyer’s journey and how to build meaningful engagement at every stage
• Exceptional skills in data analysis, cross-functional collaboration, and project management
• Strategic & Tactical – Can think big-picture while owning execution
• Revenue-Minded – Obsessed with metrics that show marketing’s impact on pipeline and growth
• AI-Enabled & Data-Driven – Embraces modern tools and insights to refine and scale marketing performance
• Customer-Centric – Understands enterprise buyer challenges and delivers value-focused, personalized experiences
• Collaborative – Works seamlessly across teams to align on goals and drive success
• 5-10 years of experience
• Degree in business or marketing
• Master's preferred

Desirable

• We are seeking a strategic, data-driven B2B Marketing Manager with deep experience in account-based marketing (ABM) and lifecycle marketing to drive engagement, pipeline growth, and customer retention across Redaptive’s core verticals, including Industrial & Manufacturing, Healthcare, Real Estate Owners & REITs, and Developers
• This role is ideal for a marketer who understands how to translate complex solutions into compelling, personalized narratives that resonate with decision-makers
• You will design and execute full-funnel, multi-channel campaigns that leverage AI-assisted tools to optimize segmentation, personalization, and performance
• You’ll partner closely with Sales, Product Marketing, Demand Generation, and Revenue Operations to align marketing strategies to revenue-driving priorities—especially expansion plays within existing Tier 1 accounts—and create highly personalized journeys that convert and retain enterprise customers
• Develop and launch integrated, full-funnel marketing programs (email, digital, content, events, direct mail, etc.) tailored by vertical, buyer persona, and stage
• Design and manage automated nurture tracks to move prospects and customers through the buyer journey
• Leverage AI-driven tools for segmentation, personalization, timing, and performance optimization
• Optimize lead handoff and funnel velocity in partnership with Sales and Sales ops
• Collaborate with Sales to identify target accounts, especially within Tier 1 and expansion opportunities
• Execute 1:1, 1:few, and 1:many ABM programs across digital and offline channels with content tailored to buying committees
• Manage ABM platforms (e.g., 6sense, Demandbase, ZoomInfo) to track engagement, intent, and influence on the pipeline
• Deliver account-level insights and expansion opportunities to Sales with recommendations for next steps
• Ensure sales engagement and adoption of the tools and the overall program
• Drive pipeline and revenue growth, with a focus on metrics like MQA conversion, influenced pipeline, closed-won deals, and expansion revenue
• Partner with Sales to support cross-sell and upsell efforts, particularly in high-value existing accounts
• Develop and distribute enablement assets such as messaging frameworks, call scripts, and personalized outreach materials
• Define, measure, and report on KPIs such as campaign ROI, account engagement, funnel velocity, and expansion success
• A/B test and iterate on campaigns to improve results across buyer stages and segments
• Monitor and enhance automation workflows to ensure smooth transitions from marketing to sales engagement
• Align closely with Sales, Product Marketing, Growth, Events, and Digital teams to maximize impact and message consistency
• Manage external vendors and platforms to scale campaigns and maintain performance standards

• End Date: September 30, 2025