Associate Brand Manager, Crunchyroll
French & English Speaking - EMEA
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- You have 1+ years of marketing experience
- You have a Bachelor's degree, Marketing or related field
- You are fluent in English and French, with excellent grammar and spelling
- You have a deep interest in anime
- You can keep track of multiple projects in different stages of completion and progress; you're driven and can own/manage your deliverables without intervention
- You understand how to work with partners from different cultural backgrounds, particularly Japanese business culture
- You are a team player and understand that everyone plays a role on the team and works together to help one another out
- You like to learn new things and look into better ways of making tasks more efficient and ask questions when needed
- You are comfortable stretching and learning outside of your defined role, open to taking on new challenges and tasks
What the job involves
- Crunchyroll is looking for an Associate Brand Manager to join our team in Europe
- The Associate Brand Manager will be an important position within the EMEA region to assist the EMEA Brand Manager in coordinating between regional marketing teams and our content licensors
- As an EMEA representative for the Brand Management team, you will help educate the local marketing teams on best-practices when working with licensors and serve as the main contact for regional inquiries and communications between the Brand Management team
- Work with the EMEA Brand Manager as the main contact and representative for the Brand Management team in the EMEA region, educating and consulting on best practices and project manage important licensor related programs such as local Anime related events, main announcements, theatrical premieres with the Regional marketing team
- Partner with Global Brand Management to support EMEA Regional Marketing teams in coordinating marketing campaigns in the region, providing guidance from the licensor management point of view
- Support approval matters between our internal EMEA teams and our licensors, from promotional proposals to asset approvals as-needed
- Be a local liaison and support on-the-ground coordination and communications between local licensors offices and the Global Brand Management team
- Know your assigned Anime brands (titles) thoroughly to ensure marketing collaborations that resonate with the brand, being a content expert to advise on asset creation and brand-appropriate marketing campaigns
- Maintain relationships with important content partners of Crunchyroll specific to the EMEA Region
- In the role of Associate Brand Manager, EMEA you will report to a Senior Brand Manager from the Global Brand Management Team in the United States
- Your love for anime and pop culture pushes you to be an excellent teammate
- The Brand Management team expects that our streaming and other omni-channels enjoy balanced growth to scale and engage, are attractive to licensors and their representatives, are credible with audiences, and set the pace for the industry
- You will partner with our creators/licensors in Japan, and both global and EMEA teams in marketing, communications, content, business development, and product
- Brand Managers work with our content partners and other teams and departments across the entire company
- The Brand Management team are the experts for the content available on our service, in addition to being the bridge between our teams at Crunchyroll and our external licensors
- Our role is to advocate for the needs of our partners, while also representing the goals of Crunchyroll
Salary benchmarks
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Lucerne - Higuera, Culver City, CA
Leadership
Kun Gao
(Co-Founder)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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