Senior Principal of Events Audience Acquisition Strategy, Workday
$191.5-287.3k
More information about location
Enterprise management cloud platform
Be an early applicant
Enterprise management cloud platform
1001+ employees
Be an early applicant
$191.5-287.3k
More information about location
1001+ employees
Company mission
To provide an all-in-one management cloud solution for the rapidly changing business requirements of the modern world.
Role
Who you are
- 10+ years of experience in event marketing, demand generation, and integrated marketing within the B2B/enterprise software industry,
- 10+ years of experience in audience acquisition for large-scale global events and executive-level events
- Deep expertise in customer journey mapping, advanced segmentation, and full-funnel marketing tactics
- Consistent record of significantly growing and engaging audiences, demonstrating measurable impact on pipeline, revenue, and brand affinity
- Strong analytical skills with extensive experience working with dashboards, campaign analytics, and marketing automation tools (e.g., Marketo, Salesforce, Tableau)
- Exceptional cross-functional leadership, communication, and interpersonal skills
- Ability to influence and align diverse collaborators
- Genuine passion for event audience acquisition strategy development and execution
- Open to 50% hybrid reporting to our Pleasanton campus
What the job involves
- The Executive Engagements & Experience Marketing Team is a dynamic and collaborative organization; we are passionate about creating impactful experiences that reach and deeply engage the right target audiences
- We’re at the forefront of revolutionizing how Workday connects with its audiences and drives business growth through a diverse event portfolio
- The Event Strategy Center of Excellence team is a support team to the Executive Engagements & Experience Marketing organization
- Our charter is to maximize business impact in partnership with global event teams and program pillars
- We achieve this through a focus on Event Strategy, Data Strategy, Audience Acquisition and Events Marketing Communications, Sales Enablement, and Sponsorships Strategy
- Are you a transformational, data-driven leader with demonstrate experience designing impactful event marketing campaigns that reach the right target audiences
- The Executive Engagements & Experience Marketing Team is looking for a Director of Event Audience Acquisition Strategy to redefine how we create awareness about our events, connect with our targets audiences, and drive business growth through our diverse event portfolio
- In this pivotal role, you'll orchestrate the strategic vision and execution of global audience acquisition efforts for everything from our flagship user conferences and executive programs to critical third-party industry events, and strategic sponsorships
- You'll be instrumental in driving significant audience growth, deepening engagement, and directly linking acquisition strategies to key business outcomes like pipeline generation, customer expansion, brand awareness, and executive relationship building
- You'll thrive in a highly collaborative environment, partnering closely with our Marketing, Sales, Customer Experience, and Analytics teams to deliver best-in-class acquisition strategies that increase the value and return on investment of our strategic events portfolio
- This is your chance to lead at the intersection of brand, digital, and experience for a world-class company, shaping how we show up in the world and making a tangible impact
- Define & Implement Global Audience Acquisition Strategy: You'll be responsible for the overarching strategic vision and own the end-to-end execution of audience acquisition across our diverse portfolio of global events
- Must have demonstrated expertise in advanced list development, segmentation, and data analysis for targeted executive outreach
- Advanced Segmentation & Persona Targeting: Develop and implement sophisticated, data-informed strategies to attract, retain, and deeply engage key audience segments, including customers, prospects, executives, partners, and employees
- For executive engagements, this includes identifying and targeting the right executive contacts from the right accounts, ensuring precision in audience targeting
- Integrated Campaign Leadership: Lead all aspects of the development and implementation of marketing campaigns across owned, earned, and paid channels, consistently optimizing for event registration and attendance
- Performance Optimization & Analytics: Define critical metrics, collaborate with analytics to build robust dashboards, and continuously iterate on acquisition strategies to significantly improve conversion rates, engagement, and overall event value
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
Workday has acquired and paired up with many other companies to keep expanding its offering. In 2021, it purchased the employee feedback platform Peakon in response to the growing need for managers to be able to survey workers and collect satisfaction data without face-to-face meetings. The company has also bought and developed many financial tools and HR management tools.
The company’s goal is to provide end-to-end back office services and while there are other providers, such as UKG Pro and Ceridian HCM, Workday’s broad offering helps them to stand out. Though it faced a tough global market in 2023 and has shed some of its headcount, Workday has seen a 6.5% gain in value in the first quarter of 2024. It is now focusing on growth and developing the AI capabilities of its platform. .
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company benefits
- Company equity
- Vision and dental insurance
- Work from home opportunities
- Health insurance
- Virtual primary care
- Flexible time-off policy
- Global mental health resources
- Global dedicated on-site clinical counselors
- Global well-being days
- $25k fertility/family planning benefits
- North Star financial wellness
- Retirement funds and matching
- 401k plan
- On-site health clinic (Pleasanton office)
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(CEO)Worked for Morgan Stanley for 3 years and took a Stanford MBA, before spending almost 6 years at Oracle as SVP. Co-founded Workday in 2005 while working as a Greylock Advisory Partner.
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