Communications Specialist, Keycafe
4+ days a week in office
Smart key management
Be an early applicant
Smart key management
21-100 employees
Be an early applicant
4+ days a week in office
21-100 employees
Company mission
To ensure that customers have a seamless access experience.
Role
Who you are
- This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership
- Bachelor's degree in communications, public relations, journalism, marketing or a related field
- 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
- Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts
- Proven ability to explain technical products in plain, persuasive language for business buyers
- Experience with media relations: writing releases, pitching journalists and securing coverage
- Experience running a company LinkedIn presence and creating content for social channels
- Strong project management: you can run several projects at once and hit deadlines
- Comfortable working closely with sales, customer success, product and leadership, and interviewing customers
- Comfortable using AI writing and research tools responsibly to work faster while keeping quality high
- Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week
What the job involves
- You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed
- We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast
- Own and maintain Keycafe's messaging framework, tone of voice and style guide
- Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry
- Review customer-facing copy across teams for consistency and quality
- Plan and manage the editorial calendar for the blog, website, email newsletter and resource library
- Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns
- Interview customers and produce case studies, testimonials and short video stories with customer success and sales
- Write and distribute press releases for product launches, partnerships, customer wins and company milestones
- Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press
- Pitch stories, prepare spokespeople with briefing notes, and track coverage
- Identify and submit to industry awards and speaking opportunities
- Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage
- Support employee advocacy so the team shares Keycafe content
- Monitor conversations about Keycafe, competitors and our industries
- Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management
- Write product update announcements, release notes summaries and customer newsletters with product and customer success
- Produce co-marketing content with partners and integration partners
- Support internal communications such as all-hands updates and company announcements
- Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications
- Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)
- Manage freelancers or agencies as needed and keep the asset library organized
Our take
The ongoing explosion in the popularity of short-term property rentals shows no signs of slowing down. And this marketplace has led to a number of adjacent businesses focused on servicing these properties.
Keycafe is one of those businesses. It delivers security assurances for property owners through smart, internet connected key lockboxes. Users can remotely manage and hand-off physical keys to their employees, guests and customers.
Its unique IoT technology and refined management dashboard make for a widely admired product, with the company experiencing tremendous growth. The challenge for Keycafe will be demonstrating the validity of its product across more, and more varied, use cases in the future.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Feb 2021
$1.1m
EARLY VC
Total funding: $1.1m
Company HQ
Chinatown, Vancouver, BC
Leadership
Clayton Brown
(Co-Founder & CEO)Prior to Keycafe, Clayton worked as a principal at a family office in Vancouver and as a Consultant at McKinsey & Company. Has over $2 billion in private equity and new venture transaction experience.
Jason Crabb
(Co-Founder & CMO)Prior to joining Keycafe, Jason served as chief marketing officer to Nautilus Explorer and Nautilus Lifeline. Before marine technology, they owned and operated a marketing agency in Vancouver for 10 years that launched a number of leading coffee and hospitality brands.
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