Planning Director, Croud
£64.6-74.3k
+ Discretionary annual performance based incentive
3+ days a week in office
Performance marketing agency
Open for applications
Performance marketing agency
501-1000 employees
Open for applications
£64.6-74.3k
+ Discretionary annual performance based incentive
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- You will be adaptable and resilient, gaining full trust of our clients, and the ability to analyse a situatio
- A willingness to take calculated risks and the knack to question the status quo while seeing a clear path to success, is desirable in this role
- Demonstrable in-depth experience as a Planner or Account Director. We’re open to candidates from comms, media or digital planning backgrounds, or who currently work in strategy roles
- Proven experience developing integrated campaign strategies that deliver measurable client outcomes across both online and offline channels
- Experience with print planning (and ideally buying) is required for this role
- Experience in CPG and/or multi-brand retail is a bonus, but not a requirement
- Experience working with luxury brands across a range of sectors, and a strong understanding of luxury consumers
- Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders, helping them to solve problems and make smart decisions about how to invest their digital media budgets
- Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360
- Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, Comscore
- Excel at turning data - whether it’s on audience behaviour or campaign performance - into actionable insights
- Advanced proficiency in Microsoft Excel/Google Sheets and Microsoft PowerPoint/Google Slides
- Experience in winning big accounts and helping to turn pitch strategy into industry-leading performance is desirable
What the job involves
- At Croud, Planning Directors are responsible for growing our clients’ businesses by matching incisive strategy with the plan to deliver it
- As part of our Strategy & Planning team, you’ll be the main point of contact for our clients; that requires strategic smarts, a detailed knowledge of media and media planning and the ability to build transformative partnerships with senior marketing leaders
- The successful candidate will have a client-centric approach, exceptional communication skills and a self-starter attitude, taking the lead on various projects at once
- Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to produce strategy with broad buy-in and media plans
- Steer Croud’s relationships with key clients, gain a deep understanding of the commercial drivers of their business, work alongside the Client Partner to map the client’s organisation and identify key stakeholders
- You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance
- Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
- Creation of media strategy that covers all paid media channels - both online and offline
- Oversee measurement and testing strategy across channels, driving constant improvements in performance
- Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
- Drive revenue for Croud through existing account growth and contribution to business development
- Complex marketing problem solving; turning solutions into strategies to present back to clients
- Represent Croud at industry events, public speaking and thought leadership
- Managing a Planning team within a client hub, including line management of one or more Planning Managers
- Oversee the creation of high quality and timely deliverables for clients, and making sure that billing from media campaigns is accurate
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$40.2m
LATE VC
Total funding: $40.2m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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