Vice President of Design, Cleo AI
+ Equity
AI personal finance assistant
Posted today
AI personal finance assistant
201-500 employees
Posted today
+ Equity
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 8+ years of experience in design leadership roles, with a track record of building and scaling large, diverse, and high-performing design teams
- Experience leading multi-disciplinary design orgs including product design, research, content, and brand
- Proven ability to operate at the executive level-partnering with C-level peers and influencing company strategy
- Strong creative and product instincts with a passion for user experience and storytelling
- Experience managing managers and coaching senior design leaders
- Comfortable in fast-paced, high-growth environments and able to balance strategic thinking with hands-on execution when needed
What the job involves
- As VP of Design, you'll be responsible for the vision, craft, and leadership of Cleo’s design org. You’ll own the full design function across product, research, content, and brand - bringing cohesion and strategic direction to how Cleo shows up in the world
- You’ll be a key voice in the company’s executive team, driving cross-functional alignment and ensuring design is not just represented but leading
- Org Leadership: Lead, inspire, and manage a multidisciplinary design team of over 50 designers and researchers
- Strategic Vision: Define and drive the long-term vision for design at Cleo-ensuring a unified, high-quality user experience across product and brand
- Design Excellence: Champion design craft and ensure quality and consistency across all user touchpoints, from our core product to marketing campaigns and brand identity
- Executive Partnering: Collaborate closely with product, engineering, data, marketing, and customer teams to shape company strategy and deliver business impact
- Team Development: Attract, retain, and grow exceptional talent. Develop leaders within the org and build a culture of continuous learning, experimentation, and feedback
- Design Operations: Scale systems, rituals, and tooling to support a high-performing, fast-moving design team as the company grows
- Voice of the User: Ensure user research and insights play a central role in product and business decisions
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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