Senior Manager of Marketing and Content Strategy, Standard AI
$120-150k
+ Stock options
Automated checkout technology
Job no longer available
Automated checkout technology
101-200 employees
Job no longer available
$120-150k
+ Stock options
101-200 employees
Company mission
Standard AI's mission is to revolutionize the way the world shops.
Role
Who you are
- 8+ years of proven success in B2B content or communications roles, preferably in retail technology
- Designed and built multi-channel content campaigns
- Demonstrated proficiency in Hubspot, Wordpress and Google Analytics
- Led high-performing teams and developed careers
- Solved problems proactively and iterated quickly
What the job involves
- In this role, your goal is to position Standard AI as the premier provider of AI for retail
- Reporting directly to our VP of Business Development, you’ll own our content marketing strategy from initial conception through to implementation and reporting. You’ll have one direct report
- Develop the strategy and manage the implementation of awareness and lead gen content programs that align to Standard AI business and brand goals
- Build and manage content/editorial calendar (including landing pages, blog articles, social media, case studies, infographics, webinars and website content) at the product, company and industry levels that attracts qualified prospects to consider Standard AI solutions and reinforces desired brand positioning
- Create, manage and execute targeted multi-channel product education and thought leadership campaigns leveraging SEO, social, email, inbound marketing, events, etc. to drive acquisition and differentiate Standard AI in the marketplace
- Collaborate with in-house subject matter experts and PR agency to identify topics and opportunities that will engage target audience decision makers
- Partner with Business Development and Sales to establish regular reporting on content and campaign effectiveness
- Provide support for development of product marketing resources, such as persona and customer journey mapping, to inform content and campaign planning
Our take
Automated checkouts allow brick-and-mortar retailers to cut down substantially on labor costs, and for the majority of consumers they reportedly represent an attractive kind of queue-free, contactless shopping experience. So it’s no surprise that the race is on to develop a market-cornering solution. Standard AI is one startup throwing its hat into the ring.
Standard AI’s technology uses cameras, computer vision, and AI to track shopper activity and automatically log and process their purchases. This means all that’s required for installation are carefully positioned cameras and some onsite servers - this makes it competitively fast and accessible, especially for smaller retailers. Plus, whilst it’s not the only company using this approach, it’s the only one making a firm commitment to not using facial recognition technology. This could prove important as the technology is more broadly adopted.
Standard’s tech has so far, however, only been deployed in a handful of convenience stores. With momentum for cashierless checkouts growing, Standard will need to roll out faster to avoid being left behind. Startup competitors like Zippin and Grabango, for example, are already making impressive headway, and of course major competitors like Amazon and Walmart are beginning to dominate too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
SERIES C
Apr 2020
$2.4m
LATE VC
Total funding: $233m
Company benefits
- Work From (Almost) Anywhere: Our team currently works from three continents, and every employee receives a $750 stipend to support their home office needs
- Take Care of Yourself: Standard covers 100% of your Medical, Vision, Dental, and Life insurance
- Compensation that Adds Up: We offer competitive salaries with meaningful equity opportunities
- Time Off for What Matters: We go beyond the norm when it comes to company-wide holidays, giving everyone time off for important dates like Juneteenth
Company HQ
SoMa, San Francisco, CA
Leadership
Jordan Fisher
(Co-founder & CEO)With a doctorate in applied mathematics, subsequently served as the president of Pwnee Studios, and then the development branch chief at the U.S. Securities and Exchange Commission.
Brandon Ogle
(Co-founder & ML Engineer)Previously worked in quantitative strategies with Carter Bain Wealth Management, before moving into data science at Columbia University. Then contracted with the quantitative analytics unit at the U.S. Securities and Exchange Commission.
Daniel Fischetti
(Co-founder & Architect)A materials science graduate who worked as a software engineer at QUANTUMKDB, before taking up a consultancy position at First Derivatives.
TJ Lutz
(Co-founder)Originally founded TJ's Fitness Training, and then worked as VP of Pwnee Studios.
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