Senior Copywriter, Fi
Brand
$100-140k
This role is also eligible for equity compensation
Smart dog collars
Be an early applicant
Smart dog collars
501-1000 employees
Be an early applicant
$100-140k
This role is also eligible for equity compensation
501-1000 employees
Company mission
Fi's mission is to build products that make dogs' lives better.
Role
Who you are
- You should be equal parts strategic and expressive: comfortable developing concepts from the ground up, writing performance copy that converts, and refining brand tone in a way that scales
- We’re looking for someone who’s proactive, collaborative, entrepreneurial, and energized by both short- and long-form storytelling. A love of dogs doesn’t hurt either
- 5–7+ years of copywriting experience in an agency or in-house creative environment
- A portfolio that demonstrates sharp conceptual thinking, strong brand voice, and a range of campaign and performance writing
- Experience writing for DTC or consumer tech brands (bonus for work in lifestyle, wellness, or pet industries)
- Ability to shift between big-picture campaign work and fast-moving daily copy needs
- Comfortable working in collaborative, iterative environments and presenting work to stakeholders
- Excellent time management and attention to detail
- Self-starter with a scrappy, entrepreneurial mindset and a passion for making great work happen
- A personal interest in the pet, tech, or wearables space is a plus—but not required
What the job involves
- As a Senior Copywriter at Fi, you’ll join our internal brand and creative team to craft sharp, brand-defining work across everything from performance ad copy and email to larger conceptual campaigns
- You’ll report directly to the ACD and work closely with our designers, marketers, and product partners to tell compelling stories about our product, and the people (and pets) who use it
- This is a hybrid role that spans both high-level campaign thinking and fast-moving day-to-day creative
- You’ll own our brand voice across channels and help shape how the world sees and understands Fi
- Own copywriting across brand touchpoints, from performance marketing (paid social, email, landing pages) to bigger brand campaigns, retail moments, and product storytelling
- Develop strong concepts in collaboration with designers and marketers that elevate the brand and move the business forward
- Champion and evolve Fi’s tone of voice to ensure consistency and originality across channels
- Write tight, conversion-focused copy that resonates with specific audiences and drives action
- Balance brand craft with performance insights, writing with both heart and data in mind
- Translate product features into benefit-driven, emotionally compelling messaging
- Present work clearly and confidently to cross-functional stakeholders
- Support the creation of creative briefs, campaign messaging hierarchies, and testing plans when needed
- Bring entrepreneurial energy to new opportunities, helping Fi punch above our weight with small but mighty ideas
Our take
For the last three decades, dog collars and leashes have remained largely unchanged. Fi was set up by a product team drawn from the ranks of Uber, Square, and Google to disrupt the stagnant dog collar space.
Fi's tracking collars have not only saved countless dogs' lives by providing real-time escape notifications, but they also enable dog owners to monitor their pets' health. Its health and sleep monitoring set it apart from rival products such as the Apple AirTag, whilst the development of a collar that administers topical medicine is also in the works. As Fi utilizes AT&T signal, it also boasts a tracking range that far exceeds that of its competitors.
The company saw a significant increase in value through its lucrative partnership with PetSmart. These sorts of partnerships and overall brand recognition will fuel the sort of expansion Fi aims to achieve.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2021
$30m
SERIES B
Oct 2019
$7.1m
SERIES A
Total funding: $41.9m
Company benefits
- Unlimited vacation
- Commuter benefits
- Medical, dental and vision coverage
- FSA
- 401(k)
- Stocked kitchen
- Team lunches & breakfast
- Perkspot discounts
- $2,000 monthly donation to dog-related charities
- Maternity & paternity leave
Company HQ
NoHo, New York, NY
Leadership
Jonathan Bensamoun
(CEO)Previously worked as VP Product & Engineering at ShopKeep, and was a Product Manager at Square.
Loren Kirkby
(CTO)Previously worked as Lead Engineer at DivX, and was Chief Architect at Dropcam (acquired by Google's Nest Labs).
Salary benchmarks
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