Head of Product Marketing, OKX
Institutional
Cryptocurrency trading app
Open for applications
Cryptocurrency trading app
1001+ employees
Open for applications
1001+ employees
Company mission
To eliminate financial barriers, evolve the global economy, and change the world for better.
Role
Who you are
- Experience: Minimum of 10 years of experience in product marketing, with a significant focus on institutional clients within the fintech or cryptocurrency sectors
- Leadership: Proven leadership skills with the ability to motivate teams and drive marketing initiatives in a fast-paced environment
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies. This includes familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives
- Marketing Expertise: Strong knowledge of direct, digital, and content marketing with the ability to articulate complex products to a diverse audience
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience
- External Engagement and Thought Leadership Experience: Proven ability to represent an organization through public speaking, conference/panel participation, and media engagement. Track record of developing thought leadership through speaking opportunities. Experience participating in crypto and/or traditional finance industry events as an invited speaker or panelist. Strong communication skills with media training. Comfortable acting as a public face and voice of the organization
- Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space
What the job involves
- The Institutional Product Marketing Director sits within the Global Product Marketing team, which brings our product’s story to market. We directly impact the business by working closely with Product, Business, Client Support, and fellow Marketing teams to turn value propositions into compelling messages for clients and prospects, driving acquisition, engagement, and retention
- Strategic Marketing Leadership: Develop and implement a comprehensive marketing strategy focusing on OKX's institutional product offerings to drive adoption, engagement, and growth
- Product Positioning: Craft compelling product positioning and messaging that resonates with institutional clients, leveraging market insights and customer research
- Go-To-Market Execution: Oversee the execution of marketing campaigns, including go-to-market strategies for new products and features tailored for the institutional market
- Thought Leadership: Represent the organization through speaking engagements, conference participation, media interviews, and authored articles. Establish thought leadership and elevate industry discourse as a crypto-focused executive
- Cross-Functional Collaboration: Facilitate cross-functional collaboration with product, sales, and client support teams to ensure a cohesive user experience and product messaging
- Product Feedback Loops: Establish and manage a feedback loop with institutional users to gather insights and drive product enhancements
- Market Research: Lead market research activities to understand industry trends, competitor strategies, and client needs
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralized finance investment products. With a reputation for security and reliability, it has a userbase of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Comprehensive insurance package including medical, dental, vision, disability & life insurance.
- Paid Parental Leave
- Employee Referral Bonus Program paid in BTC
- More surprises when you join!
Company values
- WE before Me
- Get things done
- Do the right thing
Articles
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
Salary benchmarks
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