VP of Marketing, Appcues
+ Equity award
More information about location
Platform for measuring product adoption
Be an early applicant
Platform for measuring product adoption
21-100 employees
Be an early applicant
+ Equity award
More information about location
21-100 employees
Company mission
To make product adoption management and improvement easier, without needing to rely on a developer.
Role
Who you are
- We’re looking for someone who brings clarity and calm in the midst of urgency — someone who creates space for strong ICs to thrive, unifies a high-performing team, and knows when to lean in vs. when to get out of the way. You rally teams, not by micromanaging, but by aligning and amplifying their strengths
- You’re fluent in the modern marketing stack and how AI is going to reshape marketing, but also in the constants of what won’t change in the way humans buy
- You’re highly experimental and encourage teams to test and learn. You’re adaptable. You’re uniquely yourself
- And you’re excited by the idea of working with a CEO who believes in marketing beyond the MQL
- We’re looking for someone who can test, learn, adapt, and build momentum — quickly — while staying focused on what matters
- You’ve built — or helped scale — a B2B SaaS marketing function. We’re open to someone who’s done it as a number one, or someone who’s been a strong number two and is ready for their shot. This role could be a step-up for the right person
- You’re a clear communicator. You provide sharp goals and clear expectations — and then get on your team’s side of the table to coach, guide, and support. You give people space to do great work. Or as the kids say, you let them cook
- You unify teams. You rally high-performing individuals without creating silos, and lead with calm confidence — especially in fast-moving or high-pressure environments
- You start with the customer—you focus on them, making them famous using their words and then work backwards
- You thrive in transparent, highly collaborative environments — curious, candid, and data-driven, where teams debate, align, and move collectively forward
- You bring deep expertise in account-based marketing — beyond buzzwords or a ‘lets an ABM tool’ strategy. You know how to align Sales and Marketing to attract and convert best-fit customers across segments and verticals
- You operate in multiple dimensions — from high-level strategy to executional detail. That’s the expectation for leaders at Appcues
- You believe in long-term brand building and aren’t afraid to get a little weird in the name of standing out. You’ve taken complex products and turned them into simple, compelling stories
- You’re fully leaned into being an AI-first leader, helping your team move faster, stay focused on high-leverage work, and minimize unnecessary hierarchy by enabling strong, senior ICs to thrive
- What Your Future Team is Looking For
- Be a human — approachable, honest, and clear
- Trust us to own our work
- Help us stay aligned and energized — without silos
- Stay calm under pressure, and protect us from chaos from any stress you may feel as we navigate transforming and scaling the company
What the job involves
- Appcues is recruiting a modern marketing leader to drive our next stage of growth. This is a critical role on our executive team and a rare opportunity to lead a talented, motivated team that’s already doing great work
- We’re looking for someone who deeply understands and appreciates the power of brand, product marketing, community, and content working together — and who knows how to connect those levers to create real, sustained demand
- We are not interested in flooding MQLs we are interested in building a sustained engine of ARR growth
- You’ll own all marketing capabilities and the full marketing budget at Appcues. Your primary focus will be to drive pipeline and new ARR growth — across both new logo acquisition and customer expansion
- You’ll inherit a strong team of senior individual contributors who are world class people and strong and constantly growing across:
- Product Marketing
- Customer Marketing
- Brand & Design
- Content Marketing
- (We will be partnering to help ensure you also have the budget in place to get the right demand gen partner in place when the time is right)
- We’ve recently aligned, through extensive validation, on a bold five-year strategy and have brought in a new product and finance leader to help drive our future in partnership with our existing executive team. Now, we’re ready to bring that story to market in a meaningful way
- We’re also focused on going deeper with best-fit customers. That means aligning closely with Sales (new business, expansion and renewals) and CS combine efforts around intent-rich accounts, enable sales execution, and deliver exceptional experiences all the way through the funnel
Application process
- Our hiring process is intentionally thorough. We want to make sure we really get to know each other — and that you get to know us. The process starts with a focused set of conversations with our CEO and People leader. From there, we go deeper with a smaller group of finalists
- As a finalist, you’ll get context, data, and open space to ask questions. You’ll meet with members of the executive team, your future team, and our board — so we can ensure mutual fit from every angle
- You’ll also partner directly with our CEO for a deep-dive working session — to explore your thinking, hear your vision, and most importantly, establish the kind of working dynamic we believe is essential to our success
- We’re looking to move quickly, but we’re not in a rush. This is a defining hire for Appcues — a critical partner for the next five years. We’re taking the time to find the right fit. If that could be you, we’d love to start the conversation
Our take
Every digital business deals with change, and much of this change comes with adopting new products relative to improving processes. Evaluating the effectiveness of respective products requires its own methodology and investment in time, energy and expense. The digital experience platform is a growing but lucrative market that reached a valuation exceeding $20 billion in 2025.
Appcues has created a no-code platform that allows businesses to analyze product usage as well as communicate their reactions. Appcues is easy to integrate into pre-existing platforms as it functions as a Google Chrome extension. Once you establish an account, you can log into Appcues Studio and manage flows and events, target experience, and app feedback.
Appcues provides consumers with a smoother on-boarding experience by offering product tours and welcome messages. This simple-to-use system has already been welcomed by a variety of large vendors including Lyft, Clearbit and AdRoll.
Freddie
Company Specialist at Welcome to the Jungle
Insights
71% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$32.1m
SERIES B
Aug 2018
$10m
SERIES A
Total funding: $45.8m
Company benefits
- You'll have a solid health, dental, and vision plan; access to 401k, and a generous family leave policy
- We offer a $1,000 home office stipend, and an additional $500 annual budget for extra work-related technology
- Home office not cutting it? We'll reimburse your monthly coworking fees
- Equity offerings
- We foster team alignment with meetings of all shapes and sizes—a monthly all-hands meeting called FirstThurs, ad hoc Lunch & Learns at team lunches, and more!
- We believe time away to reflect and explore makes us all more productive, so we expect each employee to take a minimum of ten days of vacation per year
Company HQ
Prudential / St. Botolph, Boston, MA
Leadership
Jackson Noel
(Co-Founder & CEO)Having worked for GE Capital for 3 years, Jackson took an MIT MBA before working for a year in Growth for Testive. They left this in 2014 having co-founded Appcues in 2013.
Jonathan Kim
(Co-Founder & Board Member)Jonathan started their career as a Fenway News Online Editor for 3 years, before working at Performable and serving as a Subspot Software Engineer in 2013. Having founded it in 2013, they have been a Board Member at Appcues since June 2020.
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