Senior Product Marketing Manager, Forter
Identity Protection
$133-180k
+ Bonus + equity
2+ days a week in office
Fraud prevention platform
Job no longer available
Fraud prevention platform
501-1000 employees
Job no longer available
$133-180k
+ Bonus + equity
2+ days a week in office
501-1000 employees
Company mission
To build trust in e-commerce by eliminating fraud for online merchants and marketplaces.
Role
Who you are
- Writing skills. They are prized around here. Once you’ve internalized our products and differentiation, you don’t want to take dependencies to create collateral. You’re comfortable picking up the pen / clacking away on a keyboard
- Keen ear. The best marketers are the best listeners, and in this role you need to seek to understand what different partners care about and consider how we can activate them on our behalf. We’ll want to know how you distill complex topics and relationships down to key insights
- Presentation skills. We can always work on this one together … but expect that by owning enablement for Forter salespeople and partner salespeople, you’re going to be in front of the room (physical or virtual) often
- Product-orientation. Note that this is a role in product marketing, and there is a technical aspect that requires you to deeply understand our platform. We expect that at the 90-day mark, you’ll be comfortable giving a Spielberg-esque demo of our product in action
- Orchestration. Any product marketer that owns a launch process has to be confident orchestrating stakeholders and workstreams and sticking to deadlines
- Domain experience. 4+ years of experience in product marketing, with a focus on cybersecurity, identity protection, IAM, or related fields
What the job involves
- We are currently hiring a Senior Product Marketing Manager for our Identity Protection solution
- Build our go to market strategy in partnership with product and sales leads to determine product/market fit, messaging, who we target, how we target, and how we win with Identity Protection
- Launch new capabilities that enhance Identity Protection value proposition to customers—you’ll own the launch plan, soup to nuts
- Position Identity Protection and differentiate it from in-market alternatives—you’ll create the necessary collateral to carry key messages beyond our four walls
- Enable Forter salespeople to fully internalize our value proposition and reinforce it with a library of success stories from our fanatical customers
- Influence the product roadmap as the voice of the customer back into the product and marketing organizations. You will shape how the roadmap is communicated externally
- Collaborate like crazy. If you’re going to succeed at the above five bullets, it’s because you’ve formed strong relationships with our Product Management, Sales, Solution Consultant, Customer Success and other teams. You’ll be a trusted expert that engages directly with partners, prospects and customers
Our take
Forter provides new generation fraud prevention to meet the challenges faced by modern enterprise e-commerce. The system eliminates the need for rules, scores or manual reviews, making fraud prevention friction-free.
The result is fraud prevention that is invisible to buyers and empowers merchants with increased approvals, smoother checkout and the near elimination of false positives - meaning more sales and happier customers.
Behind the scenes, Forter’s machine learning technology combines advanced cyber intelligence with behavioural and identity analysis to create a multi-layered fraud detection mechanism.
The company had previously announced IPO plans; however, it has yet to move forward with this venture. Since its $300M investment round in 2021, the company has made several acquisitions, strengthening its fraud prevention solution stack.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2021
$300m
SERIES F
Nov 2020
$125m
SERIES E
Total funding: $528m
Company benefits
- Vision & Dental Benefits
- Fitness Subsidies
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Midtown East, New York, NY
Leadership
Liron Damri
(Co-Founder & President)Previously worked for 5 years at Paypal, holding various positions such as Head of Americas Analytics, Business Analytics (ARS) and Strategy and Business Development, LATAM. He served as Forter's COO until 2017
Michael Reitblat
(Co-Founder & CEO)Previously VP Product and Board Member at Pango Parking for 4 years and Military Intelligence Officer at Israeli Intelligence Corps - Cyber Command for 3 years
Salary benchmarks
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