Performance Marketer, Vagaro

$90-120k

+ Performance-based bonuses

Google AdWords

Junior and Mid level

San Francisco Bay Area

Office located in Pleasanton, CA

Business management software for salons, spas, and fitness studios

Be an early applicant

Business management software for salons, spas, and fitness studios

501-1000 employees

B2BEnterpriseInternal toolsMarketingPaymentsSaaSMobileWeb Design

Be an early applicant

$90-120k

+ Performance-based bonuses

Google AdWords

Junior and Mid level

San Francisco Bay Area

Office located in Pleasanton, CA

501-1000 employees

B2BEnterpriseInternal toolsMarketingPaymentsSaaSMobileWeb Design

Company mission

To help small businesses and independent service professionals reach their objectives by bringing technology solutions that foster growth.

Job

Company

Role

Who you are

Minimum of 2 years of hands-on experience with paid media platforms (Google, Microsoft, Meta)
Proven track record of managing successful paid media campaigns
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent communication and collaboration skills
Proficiency in using advertising tools and platforms (e.g., Google Ads, Microsoft Advertising, Meta Ads Manager)
Experience in working with design teams to develop ad creatives
Strong copywriting skills for short-form content
Ability to work in a fast-paced environment and manage multiple projects simultaneously

What the job involves

About the Role: As a Paid Media Manager at Vagaro, you will play a crucial role in driving our digital advertising strategy, optimizing campaign performance, and achieving our growth objectives. The ideal candidate will have a minimum of 2 years of hands-on experience managing paid media campaigns across major platforms, including Google, Microsoft, and Meta
Develop, implement, and manage paid media campaigns across Google, Microsoft, and Meta platforms
Monitor and analyze campaign performance, providing regular reports and insights to optimize ROI
Collaborate with the marketing team to align paid media strategies with overall marketing goals
Conduct keyword research, audience targeting, and competitive analysis to inform campaign strategies
Manage budgets, bid strategies, and ad placements to maximize campaign effectiveness
Work closely with the design team to create compelling ad assets that align with campaign objectives
Write engaging and effective copy for short-form content, including ad headlines, descriptions, and call-to-actions
Stay up-to-date with industry trends, platform updates, and best practices in paid media

Our take

For over a decade, Vagaro has been providing salons, spas, and fitness studios with a full suite of business management and payment processing tools, including payroll, payments, bookings, and marketing. Hitting Unicorn status back in late 2021, there has been surprisingly little fanfare around the company, which crept up on the market to secure an international footprint across the UK, US, Australian, and Canadian markets

Benefitting from an upswing in business during the pandemic, when its salon and fitness clientele were obliged to double down on digital transformation, Vagaro has won the trust of a strong and extensive roster of independent professionals, and in a time of crisis for the sector proved itself to be business-critical. This strong reputation will help ease Vagaro's planned expansion into other regional markets, as it grows its operations into the future.