Fizz is a hyper-local social media app that was founded by two Stanford dropouts, designed to facilitate stronger and smaller social communities online. Beginning with US colleges, Fizz hopes to target location-based communities, providing a private and moderated feed of anonymous posts authored by verified members.
Through this approach, Fizz's goal is to create more entertaining and relatable feeds for its users - opposing the relatively un-curated content of most social media apps. The company has raised significant funding to bring its idea to life, with the latest round cited to support an expansion to more colleges throughout the nation.
However, Fizz has not been immune to controversies. Following rival social company Sidechat's allegations that Fizz was compromising customer data, Fizz has filed to sue its competitor. Furthermore, the anonymous social network market in general has been met with resistance from the administrations of the college it has found an audience at. Alongside clampdowns on campuses, worries concerning a rise in cyber bullying and racist content on anonymous social apps is an ongoing debate. It'll be interesting to see how Fizz develops its product and practice to distance itself from the heat.
Kirsty
Company Specialist at Welcome to the Jungle
