Director of Marketing & SDR Operations, Culture Amp
$187.5-266k
Plus equity
Platform for staff surveying & analytics
Job no longer available
Platform for staff surveying & analytics
501-1000 employees
Job no longer available
$187.5-266k
Plus equity
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 7+ years of experience in leading marketing and/or SDR operations, preferably in the SaaS or technology industry
- Proven track record of developing and implementing successful marketing/sdr operations strategies
- Expertise in marketing/sdr automation and technology solutions
- Advanced understanding of marketing data, structures, measurement, digital, campaign/audience insights, analytics advertising tools, adtech, and martech
- Excellent at improving workflow and processes for Inbound and Outbound opportunities conversion optimisation
- Hands on experience with reporting, analyzing and optimizing campaigns at scale
- Marketing expertise in digital/social media marketing, A/B testing, Google Analytics, Hubspot, Gong, Outreach, 6Sense, Salesforce / Salesforce Marketing cloud
- Practical experience with BI platforms (e.g. Tableau, Power BI, Looker)
- Excellent communication and presentation skills with the ability to influence and persuade stakeholders
- Proven leadership and team management skills
- Bachelor's degree in Marketing, Business, or a related field
- Detail oriented, organized and have an eye for detail particularly in the context of building complicated business systems and seeing longer term implications of certain decisions
- A people leader and team player who builds trusted relationships across various departments in a business
- Proactive in identifying areas of opportunities to gain efficiencies
- Passionate about working with a talented and energizing group of Marketing/SDR ops and Rev Ops professionals
What the job involves
- Play a critical role in shaping the future of our marketing and sales development(sdr) organization and ensuring that we are operating at peak efficiency and effectiveness
- This is a people leader role, with great emphasis on people growth and engagement focus
- Work closely with our Marketing/SDR leadership team to drive more leads and pipeline; help optimize marketing funnel and account-based strategies
- Partner with Revenue Operations to improve our GTM strategy, improve conversion; provide insights to Marketing and Sales organization
- Support the marketing/sdr planning process, including planning cadence and period review of marketing/sdr activities across teams
- Manage, analyze, and summarize the weekly Top of Funnel Forecast
- Work with the Product team on having product usage inform better marketing to our customers
- Lead annual target setting process, setting goals and benchmarks to marketing/sdr teams
- Lead marketing/sdr performance, defining KPIs/OKRs, and implementing measurement systems
- Build processes and strategies and lead projects that will improve marketing/sdr productivity
- Define standard reporting and dashboards to provide visibility into business performance, analytics, and ROI
- Lead cadence and rhythm of the business, keeping all teams on track towards reaching marketing/sdr goals
- Monitor the success of marketing programs, campaigns, and strategic activities
- Stay up-to-date with industry trends and best practices to ensure that the company’s marketing/sdr efforts are cutting-edge
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$82.5m
SERIES E
Total funding: $279.8m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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