Social Media Lead, Nitra
$120-160k
+ Equity
More information about location
Financial products for healthcare professionals
Open for applications
Financial products for healthcare professionals
21-100 employees
Open for applications
$120-160k
+ Equity
More information about location
21-100 employees
Company mission
Nitra’s mission is to overhaul the healthcare industry with radically efficient and transparent solutions.
Role
Who you are
- We’re looking for someone who not only thrives in front of the camera, but also deeply understands social media algorithms, platform dynamics, and content distribution mechanics
- You should know how content gets discovered, what drives watch time and engagement, how hooks influence retention, and how to adapt storytelling formats for each platform
- 3+ years of experience in content creation, social media, media, journalism, hosting, or creator-focused roles
- Proven experience growing and engaging audiences on major social platforms
- Strong understanding of social media algorithms, engagement patterns, and content distribution
- Strong on-camera presence and confidence speaking to diverse audiences
- Natural storytelling ability — you can distill complex ideas into engaging narratives
- Experience interviewing customers or stakeholders and making them comfortable on video
- An influencer mindset — you understand attention, hooks, authenticity, and audience trust
- Comfort traveling frequently and filming in real-world environments
- Experience working with a production or creative team (a plus, not required)
What the job involves
- A Brand & Social Lead (On-Camera / Company Face) to become the public-facing storyteller and personality behind Nitra
- This role is first and foremost about on-camera presence, narrative craft, and brand embodiment
- You will serve as the face of the company across YouTube, Instagram, TikTok, and LinkedIn — helping define how Nitra shows up to the world through authentic, compelling storytelling
- You’ll be supported by a production team that handles most editing
- This role requires regular weekly travel to client sites to film content
- Serving as the primary on-camera personality and brand ambassador for Nitra
- Acting as the public face of the company across social media and digital channels
- Telling powerful, human-centered stories about doctors, practice owners, and the impact of Nitra
- Hosting and leading customer interviews, testimonials, and on-site video shoots
- Creating short-form and long-form video content (Reels, TikToks, Shorts, YouTube, LinkedIn) with production team support
- Collaborating closely with creative and production partners to shape scripts, hooks, narratives, and delivery
- Developing a strong, recognizable on-camera presence that builds trust and credibility
- Bringing energy, clarity, and emotional intelligence to interviews and field content
- Helping evolve Nitra’s brand voice and public persona through storytelling
- Partnering cross-functionally with marketing, product, and leadership to align messaging
Our take
Nitra is attempting to play a part in the reshaping of the archaic financial systems we all interact with today, specifically targeting the inefficiencies of the US healthcare system. To do this, it is bringing transformational and disruptive digital finance to thousands of healthcare professionals struggling with complex medical business processes that do not align well to traditional forms of credit.
Nitra started with a credit card built specifically for doctors, and has since expanded its offerings to deliver expense management, product inventory management, and lending services. Its all-in-one platform is powered by machine learning and blockchain technologies, bringing physicians and medical clinics around the country the financial services they need and deserve.
Its vision is clearly an ambitious one, but one that has resonated with healthcare professionals and investors alike. Funding from 2022 has been used to scale the team and accelerate growth, all while launching its new products. Nitra also continues to add to the many benefits that come with the Nitra Visa Business Card, ensuring it remains a strong option for its users.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2022
$16m
EARLY VC
Total funding: $16m
Company benefits
- Flexible vacation policy
- Retirement benefits (401K match)
- Equality - everyone at Nitra is an owner, when the company wins, you win
- Comprehensive health, vision, and dental insurance options
Company HQ
World Trade Center, New York, NY
Leadership
Jonathan Chen
(Founder & President)Serial entrepreneur. Built, launched and sold Boba meets Bagel in a few weeks. Founded FiscalNote, an aggregator of government data widely used in D.C. Also founded and was CTO of Pathover, an API-based intelligent routing and logistics solution to the last mile problem.
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