Product Marketing Manager, Newsela
$90-100k
+ Incentive stock options
Online platform for education content
Be an early applicant
Online platform for education content
201-500 employees
Be an early applicant
$90-100k
+ Incentive stock options
201-500 employees
Company mission
To provide meaningful classroom learning for every student.
Role
Who you are
- You have a bachelor's degree in marketing, business, or a related field
- You’re a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education
- You have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas
- You’ve created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and you love digging into marketing performance data to understand what content and formats resonate most with your target audiences
- You’re a natural communicator with excellent written and verbal communication skills, and you can synthesize complex information into a compelling story
- You are organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams
- You have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education
What the job involves
- As a member of the Product Marketing team at Newsela, you’ll be an expert on the needs and challenges of our users and district customers, and you’ll use that expertise to inform our Newsela ELA product and go-to-market strategy and position Newsela as an essential solution for our customers and prospects
- Reporting to the Director of Product Marketing, you’ll be responsible for differentiating Newsela ELA in the market through buyer and market insights, product requirements, marketing content, and sales enablement efforts
- You’ll also partner with colleagues on the Product and Marketing teams to bring new products and features to market with launch and promotional plans that will resonate with our target audiences
- Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap
- Own planning and GTM execution for Newsela product and feature launches
- Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers
- Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers
- Support go-to-market efforts to expand Newsela ELA’s reach in international markets
- You’ll be part of an organization solving real challenges in K-12 education, and the highly visible internal and external materials you develop will have a direct and measurable impact on Newsela’s business
- Your work will shape the future of Newsela’s most essential products, which are loved by teachers in all 50 states and multiple countries, and you’ll work to ensure those same products resonate with district decision makers
- On any given day you could be collaborating with passionate teammates from Product Management and Design, Sales and Customer Success, Business Development, and of course, Marketing
- You will have the opportunity to share insights that improve the Newsela product and the user experience
- Your work will directly impact engagement and usage of Newsela products in K-12 classrooms nationwide
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are now more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. Millions of teachers and K-12 students use the platform, which has proved extremely popular so far.
In 2021, the company reached unicorn status. Since then, research has shown that Newsela is 70% more effective at promoting reading skills compared to an average summer reading program. This demonstrates the value it brings to the space, and places it well for continued expansion and innovation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Healthcare (pets included)
- Continue your learning - on us!
- Discounts and resources to stay healthy
- Commuter savings (trains/bikes)
- Generous time off for your most important job — maternity, paternity, and adoption
- Unlimited time Off
Company HQ
Theater District, New York, NY
Articles
Leadership
Dan Cogan-Drew
(Co-Founder & Chief Academic Officer)A qualified teacher with extensive and varied experience. Recent roles include Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
Matthew Gross
(Co-Founder & Director)Former CEO of the company. Co-founded and was CEO at Grouper Education. Was also a Board Member at New Classrooms, Executive Director at Regents Research Fund and VP at PENCIL.
Pep Carrera
(CEO)Board Member at Follett Higher Education. Was CEO at Nearpod, President at ProQuest, and President and COO at VitalSource Technologies.
Share this job
View 3 more jobs at Newsela