B2B Marketing Specialist, Blend

Demand Generation, 3 Month Contract

Salary not provided

$31.00- $34.00 USD per hour

Google Analytics

Hubspot

Mid and Senior level

Remote from US

More information about location

Business performance data & analytics

Job no longer available

Business performance data & analytics

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Job no longer available

Salary not provided

$31.00- $34.00 USD per hour

Google Analytics

Hubspot

Mid and Senior level

Remote from US

More information about location

501-1000 employees

B2BArtificial IntelligenceAnalyticsSaaSData Analysis

Company mission

To help advance our understanding of our customers and business performance.

Job

Company

Role

Who you are

Our ideal candidate is independent, quick on their feet, and has the ability to juggle several projects without losing sight of long-term goals
Excellent communication skills are a must, along with attention to detail, the ability to work as part of a team, and a passion for marketing
3-5 years’ work experience, preferably in an agency environment
Bachelor’s degree in marketing or relevant field preferred
The ideal candidate should be well-versed in HubSpot. This includes expertise in email marketing, setting up nurture streams and automations, and understanding workflows
Working knowledge of the general marketing process – research, planning, promotion and evaluation
Excellent written and verbal communication skills
Experience with enterprise level marketing automation platforms, CRM systems, webinar platforms, ESPs and content management systems
This role will join the Demand Gen team and work across all customer segments (B2C, B2B, and R&D). While B2B marketing experience is not a requirement, the ideal candidate should be adaptable and capable of executing marketing strategies for diverse audiences
Hands-on experience working on paid digital campaigns, working with vendors, sponsors and/or collaborators
Knowledge of SEO/SEM and Google Analytics
Self-motivated with strong project management skills and the ability to effectively manage time
Ability to stay organized, meet deadlines, balance priorities, and work well under pressure
Exceptional understanding and adherence to business processes
Desire to explore and proactively surface new distribution channels and products
Strong interpersonal skills and ease working within teams remotely or on-site

What the job involves

Duration: 3-month consulting role, with potential to extend
We are seeking a Marketing Specialist to contribute to our next level of growth and expansion
The Marketing Specialist is responsible for supporting our efforts to grow audience and revenue across our various Business to Business programs and initiatives, while also working across all customer segments (B2B, B2C, and R&D) to ensure cohesive marketing strategies
As a marketing specialist, you will be responsible for supporting initiatives that tell the story of our products, services and benefits, contribute to our overall content marketing and engagement initiatives, and play a critical role in driving product sales
You will work with several cross-functional teams to ensure seamless integration, aligned messaging and coordinated execution
This position will support marketing for our pre-existing products, as well as the launch and nurturing of new ones
This position offers a lot of opportunities to innovate and create as part of a growing marketing team at the center of organization-wide transformation
Develop, implement and support marketing plans and programs to achieve revenue objectives and drive demand for products. Plans will include email marketing, direct mail marketing, SEM, digital advertising, print advertising, collateral, sales support, content marketing, webinars, social media, trade show exhibition and public relations
Write, format and manage fulfillment of e-mail campaigns, including distribution tool and analytics (monitoring click through rates, etc.)
Develop marketing collateral from copywriting to production through fulfillment
Write and manage updates for websites
Execute digital audience development campaigns that build awareness, drive traffic, and create overall business value to support the growth of ASME’s database
Manage promotion and execution of content assets that are part of the audience development strategy, including but not limited to webinars, white papers, infographics, and case studies
Work with the social media team to scale growth across all social platforms with a focus on strategy to increase our audience of targeted, engaged followers
Work cross-functionally with other teams (marketing, content, web, product, program, among others) to identify opportunities for new content and align campaigns with other business goals

Our take

As large enterprises race to digitize everything from supply chains to customer service, they're drowning in data, but not always insights. So, that's where Blend comes it, helping businesses turn messy, underused data into something genuinely useful, applying advanced analytics and AI to drive smarter decisions rather than just prettier dashboards.

Made up of data scientists and engineers, Blend works behind the scenes to make machine learning actually function in the real world. Fro, from AI integration to data governance and MLOps. Essentially, it helps big companies get more value out of the information they already have, improving efficiency and making data a competitive advantage rather than a compliance headache.

Backed by a 2022 Growth Equity investment, Blend has expanded through smart acquisitions, including FutureproofAI, which broadened its AI capabilities and client reach, and Montevideo Labs, strengthening its footprint in Latin America.