Growth Product Manager / Senior Product Manager, Midi Health
Patient Experience
$150-200k
More information about location
Office located in Palo Alto, CA
Virtual women’s midlife healthcare clinic
Be an early applicant
Virtual women’s midlife healthcare clinic
501-1000 employees
Be an early applicant
$150-200k
More information about location
Office located in Palo Alto, CA
501-1000 employees
Company mission
To bring compassionate, high-quality medical care to women 35+.
Role
Who you are
- Growth-Obsessed Leader: 3–10+ years of PM experience (title commensurate with level), with a proven track record in conversion optimization, growth pods, or D2C funnels
- Full-Stack Thinker: You are equally comfortable in a spreadsheet as you are in a user interview. You apply principles of customer psychology, habit formation, and behavioral economics to inform product design and optimization
- Technical & Eager: You are comfortable working with a headless CMS, Mixpanel (or similar analytics tools), and A/B testing platforms. You are genuinely excited about using AI to accelerate creative production and deployment
- High-Agency Builder: You "roll up your sleeves" to solve durable customer problems. You thrive in fast-paced environments where we "ship the future while securing the present."
- UX/Design Sensibility: You have a high bar for quality. You understand how empathetic, high-quality design builds the trust necessary in healthcare
- The "Energy" Factor: You believe that hard work and high smarts should be mixed with lots of fun. You want to work with a team that is mission-driven and really likes each other
What the job involves
- Midi is seeking a Growth Product Manager / Senior Product Manager, Patient Experience who’s mission will be conversion: ensuring every woman who finds Midi feels an immediate "aha!" moment
- You will lead the charge in making sure every woman who finds us moves seamlessly from discovery to her first clinical visit and into a lifelong health partnership
- You will serve as the connective tissue between our Marketing and Product teams, ensuring our website and new user flows deliver on the promise of our brand
- This is a new role where you’ll partner with a high-energy Growth Pod—including a growth marketer, designer, engineers, and a data scientist—to build an experience that feels less like a "doctor’s office" and more like the easiest, most delightful part of a woman's day
- Know the Patient Journey in Depth: Become a resident expert on the end-to-end patient lifecycle. Alongside Marketing and the broader Patient Experience team, you will identify and prioritize high-leverage growth opportunities across the user journey using quantitative analysis, user research, and experimentation
- Build the Experimentation Engine: Lead the experimentation program for joinmidi.com and our new user flow. You’ll run a relentless A/B testing roadmap, optimizing the website and onboarding to lower CAC while maximizing the number of women getting the care they deserve. We use StatSig for testing, and you’ll work with others in the Growth Pod to manage the platform as you build a robust pipeline of ideas and a documented library of learnings
- Balance Trust & Conversion: Understand the unique psychology of a healthcare consumer. You will design experiences that minimize friction while maximizing the clinical trust and safety required to convert a first-time patient
- Scale with CMS & AI Tools: Own the web conversion experience (joinmidi.com) using our headless CMS, Prismic. You will pilot and implement new AI tools to move faster—generating design, copy, and personalized content that aligns with brand guidelines to launch high-converting pages in record time
- Lead Site Redesigns: Project manage new site redesigns across primary and child pages. You are comfortable with detailed project management, ensuring that every launch is executed flawlessly and on time while maintaining a high bar for quality across all web surfaces
- Data & Instrumentation: You’ll partner with Engineering and Data Science to ensure every touchpoint is properly instrumented and that we have actionable dashboards in Mixpanel to drive decision-making
- Deep User & Competitive Intelligence: You won't just look at dashboards; you’ll dive into quant and qual research to understand the "why" behind the data. You’ll keep us ahead of the curve with sharp competitive analysis of the healthtech and D2C landscapes
- Strategic Communication: Communicate roadmap strategy and experiment results to leadership with precise business impact framing, clear assumptions, and well-reasoned recommendations
- Omnichannel Orchestration: Assist with the transition to a sophisticated Customer Engagement Platform (CEP), unifying the Midi voice across web, SMS, and email
Application process
- Recruiter Screen (30 min)
- Hiring Manager Screen (45 min)
- 3x Team Interviews (30 min each)
- Final Interview (60 min)
Our take
Women’s health is widely known to be an under-researched and undervalued sector of the global health market. So there is considerable opportunity for companies and researchers to delve deeper. Focusing on menopause specifically is Midi Health, founded in 2021.
Midi Health has built an offering that includes telehealth visits, at-home testing and supplement delivery. The company looks to support women through a trying phase, tailoring its approach to individual needs rather than grouping all women into one case - like classic healthcare has tended to do.
A huge win for the company is that the program is supported by major insurance plans in America - creating accessibility for a large number of women. With a large dose of funding, Midi Health continues to scale and expand its services to more states. It achieved unicorn status in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Feb 2026
$100m
SERIES D
Oct 2025
$50m
SERIES C
Total funding: $262.9m
Company benefits
- Medical, Dental, and Vision
- 401K
- Flexible Paid Time Off
- Parental Leave
- New Hire Equipment Stipend
- Monthly Remote Work Stipend
Company HQ
Downtown Menlo Park, Menlo Park, CA
Leadership
Joanna Strober
(Co-founder & CEO)Previously Founder and COO of Kurbo Health (acquired by WW in 2018), where they later became SVP. Co-author of Getting to 50/50.
Sharon Meers
(Co-founder & President)Co-founder and Advisor for The People. Previously, worked at Ebay first as Head of Sales and Business Development, and then as Head of Strategic Partnerships. Also Director of Capital Group | American Funds.
Jill Herzig
(Co-founder & Head of Brand Innovation)A vast background in editing within the magazine industry. Went on to become Content Officer for January AI and Senior Director, Content Innovation at WW (formerly Weight Watchers).
Salary benchmarks
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