Demand Generation Director, Eltropy
More information about location
Unified conversation platform for credit unions & community banks
Job no longer available
Unified conversation platform for credit unions & community banks
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
Top create a world where millions of people can access the best financial products & services, anytime, anywhere.
Role
Who you are
- The ideal candidate is a player-coach with a track record executing innovative marketing campaigns for high-growth SaaS companies
- 7+ years of experience in roles of increasing responsibility in B2Bl demand generation targeting mid to large enterprises, with proven pipe creation and revenue generation
- Experience in B2B SaaS start-ups or high-growth companies
- Proven expertise in demand generation, especially events, community building, and partnerships
- Fluency in paid media and a strong track record in financially modeling campaigns
- An innovative mindset, eager to drive change and make an impact in the technology marketing industry
- Excellent communication skills and the ability to build relationships with key decision-makers
- Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fast-paced environment
- Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines
- Comfortable working in a fast-paced environment with changing priorities and tight deadlines
- A growth hacker mentality full of curiosity, creativity, and results-driven
- Passion for data and marketing funnel metrics; you can identify and size different growth opportunities and the various ways to meet them
- Expertise in marketing KPIs, demand generation tactics, integrated campaigns, and sales outreach and enablement concepts, and industry best practices
- Oversight of demand-gen annual budgets and driving predictable repeatable outcomes at scale
- Bachelor's degree
What the job involves
- We are searching for an innovative Director of Demand Generation to join our marketing team, and drive leads from content marketing, events, partnerships, and paid media channels
- Implement and oversee innovative marketing campaigns, including content marketing, paid social and search, email marketing, events, ABM, and partnerships
- Own the revenue pipeline and drive full funnel marketing in collaboration with the sales and client services team
- Partner with the sales teams especially BDR/SDRs to develop outbound plays to complement our inbound marketing strategy
- Lead a high-performing demand gen team and external agencies
- Manage the demand generation budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget
- Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts
Our take
Eltropy is on a mission to lead financial institutions (FIs) into the digital revolution with its communications platform, enabling FIs to engage with customers securely and in full compliance. Already trusted by over 650 credit unions and community banks - including First Alliance and FiCare -the company is making waves in the sector.
As the demand for secure customer interactions continues to rise, Eltropy has seen a surge in adoption of its solutions. A strategic investment from K1 in 2021 fuled the company's ability to scale operations and enhance its digital communications platform, positioning it to meet the growing demand.
And in 2023, it expanded its footprint further, partnering with banks like TruWest to roll oput advanced video banking solutions, including the fraud-busting 'video verify'. Additionally, a collaboration with the automated origination platform, Origence, is improving communication across the credit industry, helping institutions stay ahead in an increasingly digital world.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Generous time off: Recharge and reconnect with generous paid company holidays
- Work-life balance: Open communication, support, and resources for maintaining balance
- Own your success: Be a part of Eltropy's growth story with generous ESOPs
- Family matters: Put your family first with paid parental leaves & team support
- Perks you'll love: Reimbursements, office lunch, & beautiful new office spaces
Company HQ
Santa Clara, CA
Leadership
Ashish Garg
(Co-Founder & CEO)Previously co-founded Oodio.net, acting as a Board Member. Experience as CEO for BITS Pilani Alumni Association.
Chandra Bhople
(Co-Founder & CTO)Previously co-founded and acted as Director for Business & Engineering Schools.
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