Starting out as a fashion blog, Highsnobiety has grown into a major global media company and online retailer operating at the forefront of street fashion and culture. It is an authoritative source to discover upcoming trends in music, fashion and culture, as well as an online outlet to shop brands such as Adidas and Prada, plus its own collections.
This move into eCommerce has proved to be a smart one, as Highsnobiety has successfully ridden the wave of global online sales growth, and makes a large proportion of its revenue from its online store. This in turn fuels its fashion reporting and research into the luxury industry, allowing the company to stay ahead of cultural and fashion trends through regular studies and white papers.
After being acquired by Zalando in 2022, Highsnobiety has maintained its independence while benefiting from the extra reach and resources of its parent company. In return, it supports Zalando in reaching younger and more fashion-first audiences, as it continues to launch new collaborations and remain a powerful voice in the street fashion world.
Freddie
Company Specialist at Welcome to the Jungle