Digital Marketing Manager, Snappy

• 5+ years of experience in digital marketing or growth marketing, primarily in a B2B SaaS environment
• Proven success in managing multi-channel paid campaigns and driving measurable revenue outcomes
• Expert-level proficiency with analytics tools (e.g., Google Analytics,Posthog, Tableau) and ability to translate data into strategy
• Strong experience with paid media budget modeling, yearly planning, and performance forecasting
• Hands-on experience with HubSpot and Salesforce for campaign execution and CRM alignment
• Demonstrated success in developing and executing ABM strategies
• High analytical capability with a test-and-learn approach to digital strategy
• Excellent project management and cross-functional collaboration skills
• Adaptability in a fast-paced, dynamic environment with shifting priorities

Desirable

• We’re looking for a results-driven Digital Marketing Manager - B2B Demand Generation to join our marketing team and lead all digital marketing initiatives across paid and organic channels
• This role is critical to our growth, requiring a hybrid marketer who can think strategically and execute flawlessly
• You’ll shape how our brand shows up across digital channels while driving measurable pipeline and revenue impact
• You’ll be responsible for planning, managing, and optimizing digital channels—including paid search, paid social, SEO, and website performance—with a strong focus on budget modeling, analytics, and funnel optimization
• The ideal candidate is a data-driven growth marketer who thrives on experimentation and knows how to align marketing strategy with sales outcomes
• Own and manage all paid media campaigns across platforms including Google Ads, LinkedIn, Meta, Reddit, and others
• Build and execute a comprehensive yearly paid media plan, including budget modeling, pipeline forecasting, and performance tracking
• Continuously optimize campaigns for CAC, ROAS, and pipeline impact using rigorous A/B testing, segmentation, and performance analysis
• Identify and test emerging channels to uncover new opportunities for growth and reach target audiences in innovative ways
• Own and operate funnel analytics across the customer journey using tools like Google Analytics, Tableau, Posthog, and Hubspot
• Define and monitor performance metrics such as MQLs, SQLs, CAC, LTV/CAC, ROAS, and pipeline velocity
• Deliver insights that inform strategy, improve conversion rates, and support revenue forecasting
• Lead organic digital initiatives including SEO, content distribution, website optimization, and lifecycle marketing
• Collaborate with the content and product marketing teams to align messaging and drive traffic that converts
• Plan and execute multi-touch ABM campaigns using tools such as HubSpot, Influ2 or similar
• Partner with Sales and RevOps to identify and target high-value accounts, driving measurable engagement and conversion
• Manage marketing automation and CRM integrations, primarily with HubSpot and Salesforce
• Ensure accurate attribution, lead tracking, and reporting through clean data practices and platform alignment
• Work closely with Sales, RevOps, Product Marketing, and other GTM teams to align digital marketing with business goals
• Manage external agencies, freelancers, and platform vendors as needed to support campaign execution and optimization
• Collaborate with internal teams and agency partners to create compelling campaign assets and nurture tracks
• Use data and analytics to monitor performance and iterate for improvement across channels